by Meredith Poppler
What is Thunderclap?
In our digital age, it is hard to be heard and capture people’s attention above all the noise. One person tweeting, calling or emailing can be the same as a person yelling across a full stadium to get the attention of someone on the other side. It is simply drowned out. But when the entire stadium yells the same message at the same time, not only is it heard, but it reverberates for miles. Thunderclap is a digital version of the entire stadium yelling the same message at the same time.
How Does Thunderclap Work?
Thunderclap is a digital platform that we are using to coordinate and amplify our many voices into one impactful message. It allows our entire industry and all of our connections to speak with one powerful voice. By signing up for our Thunderclap, you will enroll your social media accounts to post a pre-written message supporting #PassPHIT which will be posted across social media on May 19 – speaking with one loud powerful voice.
Okay, what is our Thunderclap message?
“Make exercise and #youthsports more affordable AND make America more active and healthy! #PassPHIT http://thndr.me/j6G9W0”
What do I do now?
First: Sign up for the Thunderclap. It’s free and doesn’t obligate you to anything more than this one message.
Second: Ask your network to sign up for the Thunderclap as well by sharing on your website, on your social pages, via email, etc.
Third: If able, please embed the Thunderclap widget on your website, allowing visitors to easily support the #PassPHIT campaign. Widget Code: https://www.thunderclap.it/projects/55713-make-exercise-more-affordable/embed
What is PHIT?
The Personal Health Investment Today Act (PHIT – H.R.1267 and S.482) is federal legislation that will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues. Currently, the IRS code only allows the use of these accounts for medical expenses like prescription medications and doctor visits. If passed, it will allow individuals to use up to $1,000 per year to cover these costs and up to $2,000 annually for families.
Vice President of Communication and Leadership Engagement at IHRSA