Brian Walker from Live Purple shares the importance of getting fit, the right way.

I remember the first time I walked into a high-end gym in a fancy neighborhood. The sales pitch was minimal and the transaction went quickly followed by a firm handshake. I was looking to escape daily pressures and for a sense of belonging to a group. It would not take long before I was addicted. That gym was a newly built facility in my school and the addiction was to pain killers. I was 13 years old. I would overdose twice before reaching high school.

My story is far too common. Ninety percent of prescription drug addiction starts between the ages of 12 and 18 years old and nearly one in five teens has already abused a prescription pain killer equating to 4.2 Million teens.  With most public schools either significantly reducing the amount of time spent on health education, or eliminating health education all together, most don’t realize the dangers from prescription abuse and one of the many reasons we the abuse shows no signs of improvement. In 2016, the cost of prescription drug misuse in the U.S. exceeded $443 billion each year.  Ninety-seven percent of the $443 billion was spent on the consequences from the abuse with only 3% spent on prevention.

After decades of working executive level positions in fortune 1000 companies, I found myself 32 years old, exhausted, stressed and out of shape. I entered a different type of gym. I received a different sales pitch than decades earlier yet once again became addicted. This time to fitness. Unlike the high I had sought from pills, my addiction to fitness is under my control. This is of little surprise as some of the brain regions effected by commonly misused drugs are the same regions impacted by exercise.

I recently had the opportunity to listen to the former Surgeon General of the United States discuss the increased risk factors to society of substance misuse including the role of stress, anxiety, and the role the “lifestyle” plays, including lack of exercise. that lifestyle practice has become a major topic as the search to find a solution reversing the current trend is discussed.

Sixty percent of all addicted have a medical condition defined as a dual diagnosis disorder or co-occurring disorder.  Dual diagnosis means the addict also suffers from an additional mental disorder in addition to their addiction disorder. For example, alcoholics often also suffer from symptoms of depression and opioid addicts often also suffer from a type of anxiety disorder (in many cases PTSD).

In the most recent survey of the American Psychological Associations, teens are experiencing as much stress as adults, in and some cases more, leading to feelings of depression and loss of appetite. Adult stress levels are also on the rise with only one in ten saying they’re willing to seek professional support to address the issues. The remaining 90% become prime candidates for attempting self-medication thus dramatically increasing their chances of becoming future addicts.

As fitness professionals, it is imperative we not only remember our purpose but act on “why we do what we do.” Our top priority must remain to use our solutions to better the lives of others in every community in which we operate.  Having a proven solution to help an epidemic, it is our responsibility to expose that solution and inspire the community to participate. If we choose not to support the cause, and we continue to ignore the devastation, this epidemic will continue to spread. The consequences to all will be catastrophic.

Live Purple, A CAUSE FOR FITNESS, is a 501(c)3 non-profit organization. Our team has decades of experience and knowledge of all aspects of the fitness industry allowing us to provide you the tools and solutions to impact the addiction, the mental health and the obesity epidemics. Most programs currently offered were created specifically for one of the founders own multi-club fitness companies. Each program is designed from inception to be mutually beneficial, delivering both impact to the community and increasing new business resulting from the cause marketing and brand awareness benefits.  Live Purple is the ideal cause-relationship solution for the health and fitness industry.

Together we can fulfill our responsibility as professionals and help end this epidemic.  To learn how you can have a greater impact, please contact us at info@livepurple.org.  We will have one of our Impact Teammates contact you immediately.

Brian Walker
VP of Research & Education | Co-founder,
BWalker@LivePurple.org

Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource

An overall wellness plan of healthy living is critical for people with or without diabetes. Physical activity can benefit people, especially with those living with diabetes, in unique ways.

Diabetes and exercise are vital when it comes to managing blood glucose levels and health complications, and regular exercise usually helps improve blood glucose management in people with all types of diabetes.  A growing number of studies show that prediabetes, which can lead to type 2 diabetes, can be prevented or reversed with healthful lifestyle changes, which can also help prevent or reverse “double diabetes” in people with type 1 diabetes who become insulin resistant due to being physically inactive or gaining excess body weight.  Continue reading “Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource”

Happy New year! 2017… It’s all about “We” :)

Let 2017 begin. Everyone starts the new year with lofty goals and inspirations which seem to be based upon self-improvement. We at the Soapbox will try to change this mindset of being about “me” and moving forward into 2017 we want to change the perspective to “We”.

Let’s start with providing our Soapbox readership with a gift if you want to attend the tradeshow at IHRSA. Working with the folks at IHRSA, we are providing free tradeshow passes to anyone who wishes to attend (link Below).  Anyone, from the owners to staff can attend the IHRSA tradeshow free of charge. There is no limit to the number of passes that can be obtained by a facility, anyone that wants to go, can use the link provided and take advantage of this special offer. This is another way we “give back” to our readership.

Meredith Poppler from IHRSA writes about the lofty but achievable goals of The IHRSA Foundation and the desire to demonstrate the impact health clubs have on helping people effectively improve and manage their health, and then promote those benefits to increase the physically active population and improve wellness across the globe. We encourage you to donate to the IHRSA Foundation and help promote evidence-based programs that encourage healthy lifestyles.

I’ve known Neal Simpson, the Director of The FitLife Club Network for a number of years. Fitlife is an association of independent fitness facilities located in the Pacific Northwest. In this Soapbox edition he talks about the Fitlife regional summer conference and the guest speakers that will be presenting. If you have never experienced attending a regional IHRSA event located in picturesque Bend Oregon, contact Neal for more details.

Bill McBride comes through with another powerful article on Active Wellness, which is the leading health service management company and its passion in building active communities through both fitness and wellness. You will find the article full of ideas and practices that should inspire you to think outside the box and I encourage you to contact Bill to learn more.

Finally, in the spirit of giving back, we are continuing our “Free Consultation Offer – Our Gift to You!” offer through January. Bill McBride, President & Chief Executive Officer, Active Wellness, Active Sports Clubs & BMC3, Bryan O’Rourke, Business, Technology & Wellness Leader. Speaker, Consultant & CEO, Brent Darden, Principal at Brent Darden Consulting, Chairman of the Board for IHRSA, and Chairman of REX Executive Roundtables and Sal Pellegrino, Precor, Inc. have offered to “give back” to the Soapbox readership by offering free consulting services. Theres no catch, no fee, no charge for an initial consulting session. If you want to be on the cutting edge of programs to make your facility more profitable, increase membership and provide a better membership experience, you need to email them and take advantage of this special offer. They will meet or exceed your expectations.

As you might have noticed, we are making changes in the Soapbox’s format and we encourage you to drop us an email and let us know how you are doing. We are here to serve you so we look forward to your suggestions and comments.

It’s a pleasure and privilege to serve you and look forward to seeing you at IHRSA.

free-ihrsa

9 Partnership Principles: A Story of Life Lessons and Working Together

by Bryan K. O’Rourke and Robert Dyer >>>

When most people create business partnerships, they focus on potential opportunities, their office, titles, mission statements, stationary, logos, social media platforms, and more. But entrepreneurs Bryan O’Rourke and Robert J. Dyer know there is much more to establishing a successful partnership.

Inline image 1The founders of Fitmarc, which is a strategic partner with a variety of leading global fitness and wellness players, share nine principles to success in this guide to improving life at work and at home.

Whoever you’re considering as a partner, values and character should be at the top of the list. You must openly discuss your views without fear of reprisal—and if you can’t—you need to ask yourself why. It’s also important to realize that no one has the right answers. But you do need to ask the right questions if you want to succeed.

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