Wizard Liquid Soap System Revolutions the Use of Plastic and Reduces Cost by at Least Half

Soapbox readers, were you aware one of my inventions revolutionized the dilutable liquid soap category? Besides providing savings on body wash, shampoo and hand soap by up to 50% over ready to use (RTU) products, the reduction in packaging is unmatched. If you are unfamiliar with the Wizard Liquid Soap Dilution System, now is the time to learn more. Thousands of fitness facilities, colleges, universities, school districts and state institutions are realizing substantial savings and addressing environmental concerns with the Wizard. Please review a brief summary of the Wizard Soap System below and see how easy to and enjoy our premium quality product.

We believe in being good stewards for the environment and saving the fitness industry money with excellent products. If you are looking to provide the highest quality of dilutable body washes and shampoos that require no manual mixing and reduce your costs, the Wizard Liquid Soap System will exceed your expectations.

PetrA-1 is the only company in the world to have over 10 different types of dilutable liquid soap products that are considered “Eco-Friendly” as it pertains to the amount of packaging saved and not adding waste to our landfills & oceans! The Wizard dilutable products eliminate the constant disposal of packaging and what packaging we do use is 85% recycled material. All our containers and cardboard cases can be recycled. Besides the savings of packaging material, you will find our Wizard liquid soap products will provide a 50% savings versus competing liquid soap brands.

PetrA-1 products are formulated with cosmetic grade/plant-based ingredients and animal testing is never performed. Petra-1 Wizard dilutable soaps have been formulated to be used for body wash, shampoo and hand soap, where one 5-gallon Enviropak makes up to 30 gallons of ready to use product. Our “Eco Friendly” Wizard Soap System also saves storage & floor space!

PetrA-1 products have been clinically tested to assure their compatibility with all types of skin. From very dry to very oily, all types of skin will show positive results with regular usage

All Wizard products are hypoallergenic, PH skin/hair balanced, biodegradable, phosphate free and FDA “GRAS” approved. Wizard body washes and shampoos contain no sodium chloride or parabens.

Rest assured, when you provide PetrA-1 locker room amenities, you are providing the best performing and highest valued products available in the athletic club industry

Of my different inventions, I believe the Wizard Liquid Soap System has had the greatest impact on our members, consumers and the industry. In the effort to give back to the fitness industry, we are offering a special Wizard promotion. Please review the promotion below and let Shannel or I know of any questions you might have

Improve your membership experience, save money and help us reduce the plastic in our oceans and landfills.

Should you have something you want to share with our readership, please email us at drt@drtevents.org and lets make something happen.

“The need is great and so are the opportunities to make a difference.” Paul Newman

-John



Are you Lucky?

Luck? Hard Work? Or Both?

By Bill McBride

Over the years, I’ve found myself fascinated by social/economic books—those of the Outliers, Tipping Point, and Super Freakonomics genre—which involve a conversation about talent, timing, and luck. My question: Is success the result of luck or hard work?

While it’s true that much of life involves chance events—things that are out of our control—I think the importance people place on luck, or the lack of it, speaks volumes about their general outlook.

Several years ago, my friend, industry veteran Mitch Wald, suggested using the “luck” question in job interviews, so I began to ask candidates, “Are you lucky?”

The range of answers I’ve received has been very interesting. Some say, “I make my own luck.” Others flat-out remark, “Yes, I’m lucky!” And still others say, “No, I’m not lucky at all.”

What’s surprising is that all these responses have come from very competent individuals.

Many years ago, another friend, Chuck Runyon, the co-founder of Anytime Fitness, posed a variant to the question:

“How much of one’s life is luck vs. hard work … as a percentage?”

I believe that luck is real; good and bad things happen, regardless of what we do. However, I also believe in “mastery.” Spending 10,000 hours of preparation in your area of expertise often yields a winning performance.

Relying solely on luck diminishes your ability to be ready when something fortunate occurs, since you won’t be able to maximize the opportunity involved; you won’t be prepared to give it your best. And believing that you make 100% of your own luck is simply an illusion of control and very dangerous.

So, what’s the best answer?

Richard Wiseman, who holds Britain’s only professorship in the field of public understanding of psychology at the University of Hertfordshire, in Hatfield, where he researches luck, self-help, illusion, and persuasion, says that lucky people are just much more open to possibilities. “Unlucky people are stuck in routines and are afraid to take chances when opportunities present themselves,” he explains.

Sometimes, luck consists of just looking for and expecting the good.

And we’ve all heard the famous quote that’s been attributed to Seneca, the ancient Roman philosopher and dramatist: “Luck happens when preparation meets opportunity.”

It sounds like a 50/50 proposition to me.

By Bill McBride

BMC3, LLC

President & CEO

linkedin.com/in/billmcbride

www.BMC3.com


A Must-Read for Ted Lasso Fans

Are you ready for another book review? Here is my take on my latest read, “Lead It Like Lasso,” by Marnie Stockman and Nick Coniglio. This book is an ingenious blend of the captivating world of television with the realms of leadership, offering readers a refreshing perspective inspired by the popular show “Lasso.” With the perfect blend of humor and wisdom, the authors navigate through the intricate dynamics of effective leadership, drawing parallels from the endearing characters and compelling narratives of the series. As fans of the show themselves, Stockman and Coniglio infuse their exploration with genuine passion and enthusiasm, making it an engaging journey for readers, whether they’re familiar with “Lasso” or not. Through their unique lens, they invite readers to glean insights from the show’s memorable moments and apply them to real-world leadership scenarios, creating a compelling narrative that is both entertaining and enlightening.

Here are a few of the most impactful “Lasso Lessons” I took away.

Embrace Positivity: The book underscores the importance of maintaining a positive outlook in leadership, drawing parallels from the upbeat demeanor of the characters in “Lasso.” Positivity not only fosters a conducive work environment but also enhances team morale and productivity.

Lead with Empathy: Stockman and Coniglio emphasize the significance of empathy in leadership, mirroring the empathetic approach depicted by the protagonist in the show. Understanding and acknowledging the perspectives of team members cultivate trust and camaraderie within the organization.

Foster Collaboration: Through anecdotes and examples, the authors highlight the value of collaboration in achieving collective goals. Just as the characters in “Lasso” work together harmoniously despite their differences, effective leaders encourage collaboration and teamwork among their teams.

Prioritize Communication: Clear and open communication serves as a cornerstone of effective leadership, a principle underscored throughout the book. Drawing inspiration from the characters’ candid conversations in “Lasso,” Stockman and Coniglio advocate for transparent communication to mitigate misunderstandings and foster transparency.

Embrace Adaptability: The dynamic nature of leadership requires adaptability, a lesson echoed in both the book and the show. Leaders must be prepared to pivot and innovate in response to changing circumstances, mirroring the characters’ resilience and flexibility in “Lasso.”

While “Lead It Like Lasso” may not introduce entirely novel concepts, it offers valuable reminders packaged in a delightful and accessible format. Fans of the show will appreciate the fun references and relatable anecdotes woven throughout the book. However, even for those unfamiliar with “Lasso,” the book serves as an engaging primer on essential leadership principles. If you haven’t watched the show yet, consider this book an invitation to immerse yourself in its charm and wisdom.

The Empower Group

Taking Back Their Fight against Parkinson’s Disease

Kimberly and The Rose City Rebels- Taking Back Their Fight against Parkinson’s Disease

Meet Kimberly Berg Oregon coach specializing in Parkinson’s disease and injury rehab and owner of the Rebel Fit Club   

Kimberly Berg is on a mission to help people with Parkinson’s Disease (PD) change the course of their disease through exercise and dance.

Kimberly calls her students and clients with PD “fighters” because they are fighting a huge battle against an unforgiving disease. Everything she does with her fighters is to help them live their best life and give them hope to keep going, to keep fighting.

Today, Kimberly has 200 fighters and 20 very full boxing classes a week offered to 4 levels of fighters. Her fight club “The Rose City Rebels” and her all-female fight club the “Rose City Knock-Outs” bring awareness to the fact that PD is not an old man’s shaking disease, but rather a disease that can also affect women and young people all over the world. Every month they get together for “Fight and Flight” happy hour to show each other support, and go out dancing from time to time because PD is not an excuse to stop living life!

Continue reading “Taking Back Their Fight against Parkinson’s Disease”

Education To Better Work with Aging Population and Medical Conditions

Medical Fitness Tour 2018

Expand Your Knowledge in Medical Fitness And Active Ageing

The aging population is growing at an unprecedented rate, and those with medical conditions are seeking fitness & allied health professionals with skills to help improve their quality of life and overall health. Education in medical fitness and active aging is more important than ever!

The Medical Fitness Tour is working to educate professionals in these fields, so they can effectively work with these populations. Increased knowledge will not only broaden your toolbox, it will help boost your business.

Registration is open for Tour events in:

Phoenix, AZ, February 3-4, Ability360

Glassboro NJ, April 14-15, Rowan University

Continue reading “Education To Better Work with Aging Population and Medical Conditions”

John’s December Musings

By John’s Musings

December is the month for giving, for making donations at the Salvation Army Red Kettle, for spending time with family and friends and wanting to give back to those less fortunate than ourselves. December is one of my favorite times of the year as it refocus me on  what’s really important, helping to make lives better, provide hope and help people achieve a better quality of life. Those of you in the fitness industry are blessed with a bigger than normal heart and your members are often thought of as extended family. As I travel around north America, I’m amazed at the generosity I see in our industry and cherish the friendships I make as so many of you truly do want to make a difference and make the world a better place. In the new year, if there are “Giving Back” experiences you have witnessed or participated in, we would love to hear about them. If there are charitable organizations that need recognition or perhaps a donation, don’t be shy, let us know. We cherish our readership and are looking forward to 2018 as we have some exciting events to share with everyone.

 

Merry Christmas, Happy Holidays and Happy New years

Salute to our Soldiers

By Larry Conner

Our Salute our Soldier campaign started in 2013 from an idea sparked by the Bert Jacobs’ keynote speech at the IHRSA Convention in Marc h.  Bert is the co-founder and CEO of Life is Good Company and during his talk he spoke about a fundraiser his company did for a children’s charity.    This fundraiser was special and raised more than they imagined it could because they took it to the streets and created a visual that inspired and moved people who were not even aware of what was going on until they came upon it.  The visual inspired and the message moved more to get involved.

At Stone Creek Club and Spa, we raise hundreds of thousands of dollars each year for numerous charities.  We support a wide variety of causes dealing with Cancer, Parkinson’s, ALS, families with children with disabilities, animal shelters, schools, etc…  All of these are great events and worthy charities, but only the people involved with the events are inspired to donate or to get involved.  We are not moving people beyond the reach of the event.  This talk made us realize that we could do something similar for a charity along the road our club is on.  Take it to the streets.   That is when we came up with flying Parade Flags along our street to Salute our Troops and to raise money to help injured Veterans.  Move people by a strong show of Patriotism in support of our Troops. Our country needs this and so do our Troops.    For a $25 donation, people could dedicate a flag with an inspirational message written on an attached yellow ribbon.

Continue reading “Salute to our Soldiers”

John’s October Musings

By John’s Musings

Greetings from the high mountains of Reno/Tahoe

I’m so blessed with the different people that come into my life. The content for the October Soapbox is provided by people that want to make a difference, that have a “heart” to help others and provide a better membership experience.

Social media is a necessary part of branding an athletic facility and yourself. In today’s fitness industry, you need to distinguish yourself from your competitors and cultivating your brand via social media is one way to do so. Amanda Vogel is a fitness expert and speaker that educates decision makers on group exercise, social media, fitness writing and blogging. In this Soapbox issue she shares with us her latest podcast on “Your Guide to Guest Blogging as a Fitness Expert”. In her podcast she talks about  1)What is guest blogging  2) Does blogging benefit your business 3) How do you know if a blog accepts guest bloggers? 4) How can you make your blog stand out from the crowd 5) Common do’s and don’ts and other topics you should find of interest. Take 30 minutes out of your busy schedule and listen to her blog which I believe will give you insight on burnishing your brand and highlighting your facility and yourself.

Continue reading “John’s October Musings”

A recap of Club Industries with Bill McBride

By: Bill McBride

Club Industry was an amazing event.  Marty McCallen and Pam Kufahl did an incredible job with Penton Media in producing a spectacular conference and trade show.  I was honored to be inducted as a Faculty Member of the Medical Wellness Association and to be able to deliver the Leadership Mastery Track with Brent Darden, Allison Flatley and Myself.  We had very good attendance throughout the five session Certificate Program.  Leadership – Management – People – Sales Management – The Product.  Attendees came to learn and were engaging and inspiring.  The entire Club Industry event was full of energy and a who’s who in the industry.  This show is back in full force and firing on all cylinders.  The venue of all events under one roof (The Hilton & Towers, Chicago) was perfect.  No one will want to miss the education, vendor exhibits, connection and networking next year – if they do, it will definitely be their loss.  The CEO Summit was also amazing with the leading CEOs in our Industry.  The feedback has been great.  I highly recommend everyone in our industry consider attending next year.  It is very worthwhile.  And for those of you that are budget conscious: “It’s better to train someone and have them leave, then not to train them and have them stay” – just saying 🙂

-Bill McBride

President & CEO, Active Wellness & BMC3

Hurricane Harvey Update with Brent Darden

By: Brent Darden

As of October 12th, 2017, Brent Darden’s Campaign Raised $37,860! This is an amazing testament to how generous and supportive the fitness community is and we want to share one such example of that generosity:

Luke Carlson has done the best job of involving his club, staff, and members. See below what he did …It would be nice to share this example and acknowledge Luke’s leadership.

Here is what we did:

Our facilities are small personal training studios that focus on 1-on-1 and semi-private training.  When Brent reached out to us, we decided to organize what we call a “Large Group Variety Workout.”  We had trainers from all three of our locations donate their time and we planned a workout for late Saturday afternoon (after our normal closing time).  We marketed to our clients that if they came in for that workout, all revenue would go to relief for this group of Houston clubs.  Our trainers loved donating their time and talent, our clients received awesome workouts, and all of the revenue went to this important cause.  Discover Strength then matched this revenue generated from the workout as well.

The Future Workers Are Here

by Will Phillips, the founder of REX Roundtables

Just when you’re getting your hands around millennial generation: how to sell to it; how to market to it; and how to work with millennial employees, here comes generation Z. Gen Z by David and Jonah Stillman looks at workers born between 1995 and 2012. That means the oldest are in their early 20s. You may even have some working for you right now!
Product Details Continue reading “The Future Workers Are Here”

Fitness Business Podcast #1 podcast globally for fitness business owners and managers.

 by Chantal Brodrick

With 98,000 downloads across 100 shows to date, the podcast features our industries most awarded, recognised and experienced fitness leaders in addition to experts and authors from outside the industry.Guests include Casey Conrad, Todd Durkin, Bill McBride, Luke Carlson and Chuck Runyon.

The Fitness Business Podcast is a free weekly show, available to listen to through Itunes or directly from www.fitnessbusinesspodcast.com.

During April, The Fitness Business Podcast took a bird’s eye view into LA’s boutique studios from Soul Cycle to Barrys Bootcamp. We talked about: Continue reading “Fitness Business Podcast #1 podcast globally for fitness business owners and managers.”

Join Thunderclap to #PassPhit

by Meredith Poppler

What is Thunderclap?
In our digital age, it is hard to be heard and capture people’s attention above all the noise. One person tweeting, calling or emailing can be the same as a person yelling across a full stadium to get the attention of someone on the other side. It is simply drowned out. But when the entire stadium yells the same message at the same time, not only is it heard, but it reverberates for miles. Thunderclap is a digital version of the entire stadium yelling the same message at the same time.

How Does Thunderclap Work? Continue reading “Join Thunderclap to #PassPhit”

Leadership Lessons

by Bill McBride

Sometimes business feels metaphorically like war.  I say metaphorically because nothing in business compares to the pain, suffering and sacrifice our dedicated soldiers defending our great nation provide.  But strategically and from a leadership perspective, there are so many lessons us civilians can learn from the great military leaders like Retired Secretary of State Colin Powell. 

With strategic “battle” planning, one must take into account:

  1. One’s Army – Team condition and capabilities.  Competency, Readiness, Morale, & Confidence in leadership
  2. The Enemy – Population Inactivity, “Substitutes” to our product offerings, and our Competition (although this makes us better and is not our core threat it is an adversary in talent and member acquisition)
  3. The Geography & Climate – Local, state & federal economic factors, local & federal regulations, weather, workforce talent, population density and consumer demographics
  4. Leadership & Strategy – Leadership & Strategy

Continue reading “Leadership Lessons”

2017- The Year of Empowerment

by Latoya Bullard-Franklin – CEO, The Bulsard Group, LLC

Happy YOU Year!

This is your year, the year to focus on YOU! Your dreams, your goals, your aspirations!  Every year for the past few years, I have noticed a central theme to manifest itself in my life throughout that year.  This same theme manifested itself in the lives of many women in my circle as well.  For 2017 it will be the year of YOU-the year of Empowerment!!!

What is this thing called empowerment?  Empowerment is defined as the state of giving power or authority to someone or something officially.  So, let’s officially give the power over our lives to ourselves, control our own destiny, and not let others control us.  When we ask ourselves the following: “What will they think of me? What if they don’t like…? Who will support…? When will they…?”; we are enabling others to control who we are and what we do in our own lives.  The energy spent on these statements should be put towards those that affirm like “Wait until they see me now!”, “Wait until I…!”, “What will I do to achieve…?!” Continue reading “2017- The Year of Empowerment”