A recap of Club Industries with Bill McBride

By: Bill McBride

Club Industry was an amazing event.  Marty McCallen and Pam Kufahl did an incredible job with Penton Media in producing a spectacular conference and trade show.  I was honored to be inducted as a Faculty Member of the Medical Wellness Association and to be able to deliver the Leadership Mastery Track with Brent Darden, Allison Flatley and Myself.  We had very good attendance throughout the five session Certificate Program.  Leadership – Management – People – Sales Management – The Product.  Attendees came to learn and were engaging and inspiring.  The entire Club Industry event was full of energy and a who’s who in the industry.  This show is back in full force and firing on all cylinders.  The venue of all events under one roof (The Hilton & Towers, Chicago) was perfect.  No one will want to miss the education, vendor exhibits, connection and networking next year – if they do, it will definitely be their loss.  The CEO Summit was also amazing with the leading CEOs in our Industry.  The feedback has been great.  I highly recommend everyone in our industry consider attending next year.  It is very worthwhile.  And for those of you that are budget conscious: “It’s better to train someone and have them leave, then not to train them and have them stay” – just saying 🙂

-Bill McBride

President & CEO, Active Wellness & BMC3

Front line stories from David Cardone’s FitMarc Team

By David Cardone’s

Thank you Brent for thinking of the impacted club’s.  I’m sure all clubs impacted by disasters have very similar stories.

It’s definitely trying times.  Many of our displaced staff are front liners.  It’s hard for us because we want to just write checks to make their world right again.  But, the club also has to think of our long term viability because the flooding displaced 1000-1500 of our members.  Many of which are still under water, over a week after the storm.   It will be a year before many of these people are back in their homes. The club needs to be prepared to handle those losses.

It is humbling to see what front line people go through to have the privilege of working.  They are critically important to our customer service chain. But, for many, the club is everything to them and they care more about us even though they may of lost everything.

Continue reading “Front line stories from David Cardone’s FitMarc Team”

From the folks at Augie’s Quest; Awareness for ALS

By Jai Smith


Jay Smith with his wife, Missy, and their daughters Loghan and Peyton.

Howdy!

I’m honored to be writing y’all this month for Augie’s Quest. I vividly remember the first time I heard about Augie. It was a morning in late 2013 and I was getting ready for work. From the bathroom I could hear my wife crying. She called for me to come watch the Today Show where they were doing a story on Augie. I thought to myself, “that’s one resilient dude”, and I went on with my day.

Little did I know that just six months later, at the age of 36, I would be diagnosed with the same disease. I was the picture of health (ok besides my affinity for craft beer), ran my own music technology company, married to my high school sweetheart, and had two young daughters whom I adored. Now facing a diagnosis with an eighteen month life expectancy my doctor told me to get my affairs in order, like anyone knows what that even really means?

Almost four years later I sit here typing to you with my eyes, completely paralyzed while my nurse pours my lunch through a tube in my stomach. Even as I type that it sounds surreal. Despite my condition I’m busier than I’ve ever been. I’ve started a second career as a writer, both to raise awareness for ALS through my blog and for the Huffington Post, and as a fiction writer. I’m developing technology to enable people with disabilities more freedom, and raising two incredible kids.

ALS has taken a lot from me, too much to even begin to list. But it’s also given me a lot to live for. I look forward to watching my girls go off to college, to celebrate my 25th wedding anniversary, and to see the day where ALS isn’t a devastating terminal illness. I know that I’ll be around to see that day and I’ll spend every minute leading up to it trying to make the world a better place.

I don’t believe everything happens for a reason, things just happen and how you respond creates meaning. I do know that seeing Augie on TV that day left a profound impact on me. It showed me how perseverance, determination, and hope can prevail over whatever you’re facing. It also showed me that leading by example is the most important thing I could do, and I haven’t looked back since.

-Jay Smith

Panel Discussion at Fitlife with Greg Dearholt

Medical Fitness Education Foundation will be launching a Medical Fitness Tour, with the help of Fitness Fest (event planner) in February 2018, in Phoenix, AZ. With the goal to travel to all 50 states at some point.

The “Tour” will offer fitness & allied health professionals two, 1-day full workshops and 8 non-competing workshops. Attendees will be granted a one-year professional membership to the MFN (MFN members will be given a large discount)

Topics may include and not be limited to: Active Aging, Alzheimer’s, Arthritis, Autism, Cancer, Diabetes, working with those with Disabilities, Fall Prevention, Fibromyalgia, Heart Disease, Joint Replacement, Mental Health Challenges, Multiple Sclerosis, Parkinson’s, Osteoporosis, Respiratory Disease, Stroke and women’s health issues including pre & postpartum care.

MFN is offering presenters a free opportunity to promote themselves, their course/workshops via a 90-minute workshop and a free vendor table at these events. FitnessFest will have CEC’s set up for the Tour.  Attendees will be granted a one-year professional membership to the MFN (MFN members will be given a large discount)

MFN is looking for venues to donate their location for this educational event. We have a few large fitness clubs, a country club in Boston interested as well as being part of Club Industry Tradeshow fall 2018.

Our vision is to spread this type of education around the country and continue to build the MFN registry of qualified professionals in the area of prevention, treatment, and rehabilitation of chronic disease/medical conditions.

Brian Walker from Live Purple shares the importance of getting fit, the right way.

I remember the first time I walked into a high-end gym in a fancy neighborhood. The sales pitch was minimal and the transaction went quickly followed by a firm handshake. I was looking to escape daily pressures and for a sense of belonging to a group. It would not take long before I was addicted. That gym was a newly built facility in my school and the addiction was to pain killers. I was 13 years old. I would overdose twice before reaching high school.

My story is far too common. Ninety percent of prescription drug addiction starts between the ages of 12 and 18 years old and nearly one in five teens has already abused a prescription pain killer equating to 4.2 Million teens.  With most public schools either significantly reducing the amount of time spent on health education, or eliminating health education all together, most don’t realize the dangers from prescription abuse and one of the many reasons we the abuse shows no signs of improvement. In 2016, the cost of prescription drug misuse in the U.S. exceeded $443 billion each year.  Ninety-seven percent of the $443 billion was spent on the consequences from the abuse with only 3% spent on prevention.

After decades of working executive level positions in fortune 1000 companies, I found myself 32 years old, exhausted, stressed and out of shape. I entered a different type of gym. I received a different sales pitch than decades earlier yet once again became addicted. This time to fitness. Unlike the high I had sought from pills, my addiction to fitness is under my control. This is of little surprise as some of the brain regions effected by commonly misused drugs are the same regions impacted by exercise.

I recently had the opportunity to listen to the former Surgeon General of the United States discuss the increased risk factors to society of substance misuse including the role of stress, anxiety, and the role the “lifestyle” plays, including lack of exercise. that lifestyle practice has become a major topic as the search to find a solution reversing the current trend is discussed.

Sixty percent of all addicted have a medical condition defined as a dual diagnosis disorder or co-occurring disorder.  Dual diagnosis means the addict also suffers from an additional mental disorder in addition to their addiction disorder. For example, alcoholics often also suffer from symptoms of depression and opioid addicts often also suffer from a type of anxiety disorder (in many cases PTSD).

In the most recent survey of the American Psychological Associations, teens are experiencing as much stress as adults, in and some cases more, leading to feelings of depression and loss of appetite. Adult stress levels are also on the rise with only one in ten saying they’re willing to seek professional support to address the issues. The remaining 90% become prime candidates for attempting self-medication thus dramatically increasing their chances of becoming future addicts.

As fitness professionals, it is imperative we not only remember our purpose but act on “why we do what we do.” Our top priority must remain to use our solutions to better the lives of others in every community in which we operate.  Having a proven solution to help an epidemic, it is our responsibility to expose that solution and inspire the community to participate. If we choose not to support the cause, and we continue to ignore the devastation, this epidemic will continue to spread. The consequences to all will be catastrophic.

Live Purple, A CAUSE FOR FITNESS, is a 501(c)3 non-profit organization. Our team has decades of experience and knowledge of all aspects of the fitness industry allowing us to provide you the tools and solutions to impact the addiction, the mental health and the obesity epidemics. Most programs currently offered were created specifically for one of the founders own multi-club fitness companies. Each program is designed from inception to be mutually beneficial, delivering both impact to the community and increasing new business resulting from the cause marketing and brand awareness benefits.  Live Purple is the ideal cause-relationship solution for the health and fitness industry.

Together we can fulfill our responsibility as professionals and help end this epidemic.  To learn how you can have a greater impact, please contact us at info@livepurple.org.  We will have one of our Impact Teammates contact you immediately.

Brian Walker
VP of Research & Education | Co-founder,
BWalker@LivePurple.org

Fitness Business Podcast #1 podcast globally for fitness business owners and managers.

 by Chantal Brodrick

With 98,000 downloads across 100 shows to date, the podcast features our industries most awarded, recognised and experienced fitness leaders in addition to experts and authors from outside the industry.Guests include Casey Conrad, Todd Durkin, Bill McBride, Luke Carlson and Chuck Runyon.

The Fitness Business Podcast is a free weekly show, available to listen to through Itunes or directly from www.fitnessbusinesspodcast.com.

During April, The Fitness Business Podcast took a bird’s eye view into LA’s boutique studios from Soul Cycle to Barrys Bootcamp. We talked about: Continue reading “Fitness Business Podcast #1 podcast globally for fitness business owners and managers.”

Join Thunderclap to #PassPhit

by Meredith Poppler

What is Thunderclap?
In our digital age, it is hard to be heard and capture people’s attention above all the noise. One person tweeting, calling or emailing can be the same as a person yelling across a full stadium to get the attention of someone on the other side. It is simply drowned out. But when the entire stadium yells the same message at the same time, not only is it heard, but it reverberates for miles. Thunderclap is a digital version of the entire stadium yelling the same message at the same time.

How Does Thunderclap Work? Continue reading “Join Thunderclap to #PassPhit”

Supporting PHIT

Legislation That Will Make Physical Activity More Affordable and Accessible

Physical inactivity is the cause of 1 in 10 deaths worldwide. We are in the midst of an inactivity and obesity crisis which is costing billions of dollars in unnecessary healthcare expenditures. The Centers for Disease Control and Prevention (CDC) estimates that approximately 86% of nationwide healthcare costs are used to diagnose and treat chronic diseases. Needless to say, something has to change! Decades of research prove that leading a physically active lifestyle is integral to good health. Simply put, an investment in staying physically active is an investment in staying well. And good health means lower healthcare costs. At a time when Americans are carrying the growing weight of their healthcare costs, they should have greater choice in how their healthcare dollars are spent. While America’s healthcare dilemma is complex and will require many solutions, passing PHIT will make staying physically active an easier and more affordable choice.

“The PHIT Act would make it easier for Americans and their families to prioritize health and wellness – and hopefully save money on future doctor visits.”

– PHIT co-sponsor Senator John Thune (R-SD)

The Personal Health Investment Today Act (PHIT – H.R.1267 and S.482) will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues. If passed, it will allow individuals to use up to $1,000 per year to cover these expenses and families to use up to $2,000 per year.

PHIT_thankyou_crop

Continue reading “Supporting PHIT”

Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource

An overall wellness plan of healthy living is critical for people with or without diabetes. Physical activity can benefit people, especially with those living with diabetes, in unique ways.

Diabetes and exercise are vital when it comes to managing blood glucose levels and health complications, and regular exercise usually helps improve blood glucose management in people with all types of diabetes.  A growing number of studies show that prediabetes, which can lead to type 2 diabetes, can be prevented or reversed with healthful lifestyle changes, which can also help prevent or reverse “double diabetes” in people with type 1 diabetes who become insulin resistant due to being physically inactive or gaining excess body weight.  Continue reading “Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource”

A Healthier Population and Increased Recognition for Club-Based Wellness Programs

by Meredith Poppler of IHRSA >>>

Despite the many proven health benefits of exercise; physical inactivity, obesity, and chronic disease continue to be growing problems. And still, policy-makers, insurers, and the medical community are slow to embrace the solutions the health and fitness club industry provides.

IHRSA and its members have consistently worked to lay the groundwork for a world that views physical activity and the benefits that health clubs provide with increased importance. With that end-goal in mind, IHRSA has created a mechanism through which our industry’s efforts to fight chronic disease through exercise can be amplified.

The lofty but achievable goals of The IHRSA Foundation are to demonstrate the impact health clubs have on helping people effectively improve and manage their health, and then promote those benefits to increase the physically active population and improve wellness across the globe.

screen-shot-2017-01-05-at-2-03-27-pm

Specifically, the IHRSA Foundation seeks to:

  • Conduct and support research on health outcomes related to participation in club-based wellness programs,

  • Provide educational resources and support to IHRSA member clubs in their efforts to improve the health of their communities, and

  • Promote evidence-based programs that encourage healthy lifestyles.

Currently, the IHRSA Foundation is building a collection of wellness through exercise programs which stress physical activity as an effective means of managing conditions like cancer, chronic disease prevention and management, diabetes, and physical and mental disabilities.

To support the IHRSA Foundation, please:

The IHRSA Foundation is a 501(c)3 charitable organization.


Vice President of Communication and Leadership Engagement at IHRSA
Meredith Poppler puts her 20+ year career in the industry to work protecting and promoting health clubs by raising awareness of and funding for important policy issues, and encouraging advocacy, collaboration and leadership within the industry. And as IHRSA’s Media liaison, Poppler communicates the importance of physical activity and the benefits that health clubs provide to their communities.  @PopplerMeredith
Meredith Poppler puts her 20+ year career in the industry to work protecting and promoting health clubs by raising awareness of and funding for important policy issues, and encouraging advocacy, collaboration and leadership within the industry. And as IHRSA’s Media liaison, Poppler communicates the importance of physical activity and the benefits that health clubs provide to their communities.  @PopplerMeredithVice President of Communication and Leadership Engagement at IHRSA