From the folks at Augie’s Quest; A son’s wish for Father’s Day

Dear Friends,

This month I am honored to write you this email on behalf of the Augie’s Quest Leadership Council. I am a husband, a veteran, a father of three small boys, and in April of 2014 I was diagnosed with ALS. I was only 30 years old.

I mentioned in my introduction that I am a veteran because it is extremely relevant in the battle against ALS. Numerous studies have indicated that military veterans are at least two times more likely to develop ALS, than their civilian counterparts. While we still don’t understand the reason for the higher prevalence among service members and veterans, the cost and toll ALS takes — especially among this community — is devastating. For example,

Since 2001, more veterans have been casualties of ALS, diagnosed with the disease, than overall casualties from the wars in Iraq and Afghanistan combined.
The cost in ALS care to the U.S. taxpayers reaches nearly $450 million annually. The cost to the children, spouses and friends of those affected by ALS cannot be quantified in dollars and cents.

Continue reading “From the folks at Augie’s Quest; A son’s wish for Father’s Day”

December 2016 SoapBox

Merry Christmas!

Our gift to you: free expert consulting with IHRSA icons! No “catch”, just our way of giving back to our readership.

December 2016

Dear Soapbox Readers, What a year 2016 has been! With the December Soapbox, we conclude our last 2016 issue by giving back. With the help of IHRSA industry icons, Bill McBride, Brent Darden, Bryan O’Rourke, Sal Pellegrino and now our new editions to the Soapbox family, Lindsey Rainwater and Brandi Bergeron, our Soapbox newsletter has grown beyond our expectations and is bringing valuable information to our ever expanding readership.

We have truly been blessed in so many ways.

As we look forward to the December holidays, the season for giving and “giving thanks”….We are going to do something that has never been done before, at least I’m not aware of. We are going to give back to our readers. We are going to offer our readers a complimentary “one on one” consultation session (60 minute session) with Bill, Brent, Bryan, Sal, Lindsey or Brandi. If you have a desire to talk with Sal about industry trends, we will arrange a free session with him. If you are interested in a discussion in retaining members or any other topic with Brent, we can make it happen. How about social media questions and concerns, Brandi and/or Bryan can provide “one on one” expertise and finally, Lindsey loves helping people, facilities and organizations enjoy transformational change and Bill McBride is able to work with you on strategy, sales & marketing or organizational structure. You can choose one, two, three or all six members to discuss your club’s questions or concerns. All provided to you at no charge. We are not talking about a webinar, we are talking about each of the individuals mentioned above talking directly to you, your management staff or administrative staff, its up to you who you include in the “one on one” 60 minute conference call.

I mentioned to several club managers our “Season To Give Back” program and was always asked, “whats the catch?” The beauty of the above offer is, there is no catch! Each of the content contributors have a heart to give back to our readers and help each of you provide an improved membership experience, be a stronger presence in your community and lets not forget, more profitable…Its that simple.

If you are interested in participating in our “Season To Give Back” program, contact me and we will take care of the rest. Its that easy. We also invite you to share this special offer with other club owners and managers. This offer is good through January 2016. We want everyone to succeed, and can’t think of a better way to facilitate this goal than with the help of Bill McBride, Brent Darden, Bryan O’Rourke, Brandi Bergeron, Lindsey Rainwater and Sal Pellegrino.

Its our hope the “Season To Give Back” program will bring you some holiday cheer and we welcome your participation, your questions, comments and suggestions. May you have a Merry Christmas and Happy New Year.

– John Mickelson

Email John here for a free consulting offer good through January 2017.

Bill McBride profile

Bill McBride, President & Chief Executive Officer, Active Wellness, Active Sports Clubs & BMC3

Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy – BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.
@billmcbride65

Bryan O'Rourke Profile

Bryan O’Rourke, Business, Technology & Wellness Leader. Speaker, Consultant & CEO

Bryan O’Rourke is an experienced CEO, strategist, deal maker and adviser who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. As the current President of the Fitness Industry Technology Council, he is working to create interoperability standards in the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others.
@Bryankorourke

Brent Dardin Profile

Brent Darden, Principal at Brent Darden Consulting, Chairman of the Board for IHRSA, and Chairman of REX Executive Roundtables

The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. His messages have reached audiences across nine continents and been translated into seven different languages. In addition to his consulting practice, Brent also Chairs several industry REX Roundtables. Website: brentdarden.com

Sal Pelligrino Profile

Sal Pellegrino, Precor, Inc.
Sal Pellegrino is an experienced presenter at many industry events, Gold’s Gym Convention, Club Industry, IHRSA, World Gym convention, Medical Fitness Association and the JCC Association. Sal is a wealth of industry knowledge and has a keen eye for creative industry trends. His experience ranges from owning two fitness centers for seven years and thirty years of vendor experience with a number of large fitness equipment and service companies (StairMaster, Precor, Star Trac and Les Mills). During these many years of experience he focused on large national and regional chains where he observed many new trends, creative programs and facility design elements. He lives in Raleigh, NC with his wife and daughter and is known to play a pretty good guitar. Recently, Sal has accepted a position with ABC Financial as the SVP of Client Management.
@Sal_Pellegrino

Lindsey Rainwater, http://www.lindseyrainh2o.com/
Also known as Lindsey Rainh2o is a sought after Business Consultant & Leadership Coach, Writer and Presenter. Lindsey loves helping people and organizations enjoy transformational change. Her enthusiasm for leadership, conscious living, and wellness amplified by technology drives the majority of her writing. Lindsey’s intuitive and intentional form of communication facilitates unimaginable shifts in the unconscious mind resulting in powerful written, verbal and presentation skills. As a well thought of consultant and coach to the professionals supporting the fitness industry, she is known for her work in business development, business strategy, digital marketing, content creation and change management.
@LindseyRainH2O


Brandi J. Bergeron, Moon Mission Media
Brandi is talented Marketing Consultant, Branding Strategist and Content Creator with her finger
firmly on the pulse of digital and social media’s leading edge. With 20+ years of marketing
experience under her belt, Brandi loves nothing more than helping clients to thrive in both
traditional marketing and the constantly changing seas of digital and social media. Her secret
weapon is a knack for combining powerful relationships with strategic expertise that
bridges the Wellness, Fitness and Technology industries.
@brandijude


How Health Clubs Can Prepare For Their New Anticipated Members in January

by Lindsey Rainwater

The end of the year is right around the corner, we were just starting to admire the beautiful changing leaves, and in a mere two weeks or so, a whole new year was upon us, which will likely pass by just as quickly.

With the weather changing and passing days also comes the chaos of trying to fit everything into our days. As Health Club’s our busiest season approaches with the looming cloud of never ending to-do’s, but also the excitement of new members and new goals.

The same tools we enacted to rejuvenate during our quiet time will be the same ones that lead us through not only the hectic ones, but all year round as well: Feeding ourselves well, resting properly and ensuring we get a mental break, too.

I spoke with an industry professional about how she maintains focus and keeps her head in the game during this approaching time of year.

“As a trainer, our job is to train… to train the body how to succeed. People feel more confident when they’re successful,” said Paisley Sowell of Pleasant Valley Country Club in Little Rock, Arizona. “I challenge people to eat healthy, workout hard and get enough sleep. Trainers need to be role models.”

Spend the extra time that you can with family and friends, but make sure you’re still taking advantage of this time to sleep and fuel your body and mind.

Paisley has this down to an art. “During this busy holiday season, I set an example by getting to bed early to give my clients the best training sessions,” she said. “Hysteria is contagious. I believe energy is as well. In order to have energy to share with my reoccurring clients, I need to be well rested, eat healthy and feel good. I plan out my schedule wisely with clients, making sure I get a good night’s sleep, especially for the early bird clients.”

When evaluating your meal choices and holiday goodies (the 80/20 rule), remember to save yourself the sluggishness (and belly-ache) of overindulgence. Paisley shares the wealth so as to not throw herself too far off track. “Clients love to gift me gifts … the kind of sweets you’d die for. I set an example by just tasting and sharing the goodness in order to stay physically fit.”

Lastly, take time to have quiet moments. As impossible as this might sound, turn your phones off or on silent, and be present with whomever you’re with. Bask in solitude and peace. It does the soul good to experience the sound of nothing, difficult but vital.

“Having a newborn at home, I try to keep my work to a minimum at home,” said Paisley. “With the ‘new year, new body’ approaching, more clients tend to want to train. I set up a schedule where I can have some downtime for myself to re-energize for the next client.”

What an excellent example to lead by. Make sure you’re living a life outside of work and making the most of every moment.

What about you? What do you do to keep yourself on-point amidst the new member influx?

——————————————-
Lindsey Rainwater, also known as Lindsey RainH2O, is a sought-after business consultant, leadership coach, writer and presenter to the fitness and wellness industry. For more information about Rainwater, follow her on Twitter @LindseyRainH2O

MFN is offering SoapBox readers a special intro rate of
$99 or 50% off first years membership.
Sign up today for this special offer!
Offer ends 12/31/16

INCREASE YOUR CREDIBILITY AND ONLINE EXPOSURE

Create a full page profile listing on their site!

The Medical Fitness Network (MFN) is an online resource locator for consumers to find fitness or allied healthcare professionals.

MFN welcomes all qualified professionals in your facility: acupuncturists, chiropractors, dietitians, fitness/yoga/pilates, health & wellness coaches, massage therapists, mental health professionals and physical therapists.

November SoapBox

A Message From John

November 2016

Dear Soapbox readers,

Changes are coming to the Soapbox, we are expanding into other services and product areas that we will share with our readership around the first of the year. We start the change with our new relationship with Brandi Bergeron at Moon Mission Media who will be our new SoapBox facilitator. Brandi brings to the Soapbox new ideas dealing with social media and experience in dealing with icons in our industry. We will be using Brandi’s talents not just for the Soapbox but for new projects coming online in 2017 including “Giving Back” projects to our readership. We welcome Brandi to the Soapbox family and I encourage you to enjoy Brandi’s bio shown below.

Lisa Dougherty is the founder of the Medical Fitness Network. Yes, there are individuals like Lisa that believe in “giving back” and want to make a difference in people’s lives. To spend time with her is to realize her special qualities. Bill McBride feels so strongly about Lisa that he wrote her introduction. You can’t help but feel energized once you meet Lisa and get a dose of her infectious personality. Lisa realizes that we have an obligation to service our aging population and people with special needs. Her organization Medical Fitness Network (MFN) provides you access to a number of programs that will help seniors and “special needs” members in your facility. Enrich your membership with all the Medical Fitness Network programs and make a positive difference in a member’s life.

Kelly Campbell from Augie’s Quest provides us content on updates and activities in the Augie’s Quest organization. I would encourage you to receive their newsletter and attend their Augie’s Quest bash at the 2017 IHRSA. Please review Kelly’s article and join with me in supporting this iconic organization.

Finally, in October we did our first ever “Flash Promotional Email Blast”! We offered a case of Petra AC 575-F Non-Alcohol Foaming Hand Sanitizer at about ½ the price of competing brands. We will run another Flash Email Blast later this month.

Thank you for being a loyal Soapbox reader and we look forward to providing you information thats worthy of your time to read.

John


The DOL’s Final Overtime Rule

by Meredith Poppler of IHRSA

Changes to Federal Overtime Laws are going into effect on December 1. These changes will extend overtime eligibility to an additional 4.2 million workers. Under the new rule, an employee must have a guaranteed salary of at least $47,476 to qualify as exempt, more than double the current minimum of $23,660.

IHRSA is extremely concerned about the overtime rule’s potential costs to health clubs and about the short time frame to prepare for compliance. We are working to stop or delay the changes. But in the meantime, because these changes could have a drastic impact on a club’s payroll, IHRSA is providing all IHRSA members with a complimentary webinar on Monday, November 21 at 2pm EST: ihrsa.org/webinars

Attend this webinar to learn more about the Department of Labor’s new FLSA Overtime Exemption Rule, steps to take to comply with this rule, and an explanation of the FLSA’s “Retail Sales Exemption” by employment attorney Jordan Schwartz.

More information about how IHRSA is trying to stop these changes from taking effect, and how these changes will impact clubs is available here

—————————-

Vice President of Communication and Leadership Engagement at IHRSA
Meredith Poppler puts her 20+ year career in the industry to work protecting and promoting health clubs by raising awareness of and funding for important policy issues, and encouraging advocacy, collaboration and leadership within the industry. And as IHRSA’s Media liaison, Poppler communicates the importance of physical activity and the benefits that health clubs provide to their communities.  @PopplerMeredith
Meredith Poppler puts her 20+ year career in the industry to work protecting and promoting health clubs by raising awareness of and funding for important policy issues, and encouraging advocacy, collaboration and leadership within the industry. And as IHRSA’s Media liaison, Poppler communicates the importance of physical activity and the benefits that health clubs provide to their communities.  @PopplerMeredithVice President of Communication and Leadership Engagement at IHRSA

Dear Soapbox Readers: A Message from Bill

I’m honored to serve on the Medical Fitness Network’s advisory board.  After meeting Lisa Dougherty, being moved by her passion and learning about the mission of the MFN – I was determined to be involved. 

We enrolled our clubs and fitness professionals in the “super registry” to better serve special populations.  Not only is it very fulfilling to work with those in the most need of our expertise.  It also furnishes leads to our highly trained fitness professionals within our facilities.  These new members personal train because they want and need the expertise of highly qualified fitness professionals. 

If you are the kind of operator that truly wants to make a difference for people, you should join the MFN. 

If you are the kind of operator that wants more members to serve within your facility, you should join the MFN. 

If you are the kind of operator that wants to do more Personal Training, you should join the MFN.

Just saying… ☺

Bill McBride

Co-Founder,President & CEO Active Wellness

—————————-

Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. @billmcbride65

 


Why Clubs Should Join the Medical Fitness Network

by Lisa Dougherty

There are approximately 100 million baby boomers (aged 50 and over) making up 30% of the nation’s population and three-fourths of its wealth.  This group is expected to live longer than previous generations.  This is the largest population segment in our economy and they are seeking professional help for their aging bodies.

As this group ages, we are seeing a significant increase in obesity, chronic disease and individuals with multiple medical conditions.  The number of aging individuals seeking fitness professionals is about to reach it’s tipping point. 

Among the many conditions a boomer client may face are: joint replacements (often two or more), arthritis, cardiovascular disease, cancer, diabetes, obesity, osteoporosis, Parkinson’s and muscle loss.

These members/clients, once thought of as the exception, are now becoming the norm. They have heard that not all exercise is created equal and they will be looking for clubs, programs and professionals who understand who they are and how they can be helped to restore function and preserve their quality of life.

The Medical Fitness Network (MFN) was founded in 2013 due to the necessity of servicing our aging population.  America’s aging are internet savvy and  spend time researching online before deciding who and where to get help from when their physician suggests starting an “exercise program”. 

MFN is a free online resource directory for consumers to locate clubs, fitness & allied healthcare professionals who provide services for those with chronic disease, medical conditions, disabilities and women’s health issues including pre & postpartum care.   

MFN has partnered with many of the top medical & health organizations in the U.S was 

acknowledged by the White House as a finalist for Champions of Change in 2016 for its community service work.

Facilities can join to increase their online exposure and credibility for $99 for the first year. Membership includes a full page business listing plus unlimited professional memberships for each of the staff to promote their services and specializations under the facility listing.   The cost of this membership is easily offset by all the benefits that come with it.

MFN believes education is important and has partnered with 50 education companies that provide members with savings on certifications and CEC’s.  Fitness & allied healthcare professionals working with the aging population must have a higher level of knowledge, skill and expertise.

Members also gain access to FREE educational webinars from the top experts in the fitness industry to stay up to date on the latest in research and trends in the industry.

It is clear, the demand for  more medical fitness facilities and professionals will only grow as our population grows and ages.  The MFN offers an opportunity for clubs & fitness professionals to become an established part of the healthcare team.  Please join this registry today!

—————————-

Lisa Dougherty is the founder of the Medical Fitness Network.  Her vision is help improve the quality of lives of the many millions of people by connecting them with facilities and professionals who have background in prevention, treatment & rehabilitation of chronic disease, medical conditions, disabilities and women’s health issues including pre & postpartum care.   
Lisa has worked in the fitness industry since 1999.  She graduated from the University of Ca, Irvine, Fitness Instructor Program, and went on to get her Certified Personal Trainer and Health Coach Certifications through the American Council on Exercise. She has many specialty certifications to work with arthritis, CVD/stroke, breast cancer, diabetes, fibromyalgis, knee & hip replacement, MS, osteoporosis, Parkinson’s, post surgical/rehab as well as pre & postpartum fitness.

Closer To A Cure – Augie’s Update

by Kelly Campbell

The fitness industry continues to support Augie’s Quest to Cure ALS, the research initiative led by LifeFitness co-founder Augie Nieto.  Recently, Health and Fitness club recruited and trained runners to raise a record $430,000 for ALS research.   Team Quest4ALS is a new Augie’s Quest endurance event program that works with people of all athletic abilities to train for and complete a half-marathon for their first time or their fastest time while committing to a fundraising minimum to benefit amyotrophic lateral sclerosis (ALS) research at the ALS Therapy Development Institute.  Thanks to 15 clubs and over 155 runners who completed the Brooklyn Rock ‘n’ Roll Half Marathon for ALS Research on October 8th.

Congratulations to the top 3 fundraising teams: 

1. Newtown Athletic Club – $169,000
2. The Atlantic Club – $107,068
3. Greenwood Athletic & Tennis Club – $52,479

Augie’s Quest was represented by Augie’s wife, Lynne, and his son, Austin, who finished the half-marathon in honor of his dad.  Five patients living with ALS attended the event, and inspired all runners to finish.  We are grateful for the fitness industry who came together to help make this Inaugural event a success!

Save the Date for the 12th Annual BASH for Augie’s Quest, which will take place in conjunction with the IHRSA Conference and Trade Show on March 10, 2017 in Los Angeles.  Please visitwww.augiesquest.org/bash for details.

Thanks to the fitness industry, great strides are being made in research.  This year the ALS Therapy Development Institute has made significant progress on its two lead research programs; AT-1501 and the Precision Medicine Program. Right now, there are already 370 people enrolled in the PMP, and the Institute is aggressively working in partnership with those people with ALS to collect crucial data necessary to find treatments and cures. One of the most significant outcomes to date of the PMP are the creation of databases pointing to the potential use of the movement and speech tracking technology used as tools to speed up clinical trials, reducing the time and number of lives it may take to determine if proposed treatments for ALS actually work. One such proposed treatment, AT-1501 has also advanced forward this year, overcoming milestones related to its scalable manufacturability and potency of that process. In addition to these two lead research programs, the Institute continues to lead the field in the screening and validation of potential treatments by developing various models of disease, including mouse and now human derived cell lines. For the latest information on these programs, please visit  http://www.als.net/summit. 


A Soapbox Welcome

Brandi J. Bergeron is a talented Marketing Consultant, Branding Strategist and bjb
Content 
Creator with her finger firmly on the pulse of digital media’s leading edge. With 20 years of marketing experience under her belt, Brandi loves nothing more than helping her clients to thrive in both traditional marketing and the constantly changing seas of digital and social media. Her secret weapon is a knack for combining powerful relationships with strategic expertise that bridges the Wellness, Fitness and Technology industries.

A strategist who truly understands the power of a thriving community, Brandi’s mission is to help her clients to explode a raving fan base through top notch content. Her work isn’t done until her clients have blasted through the ceiling of their business potential.

An LSU Grad who has spent the last 2 decades working within a variety of industries, from Lifestyle brands (B2C) to the industrial sector (B2B), she can skillfully hone and realize a company mission, bringing integrity, honesty, creativity and compassion to all of her work. Known for her attention to detail, Brandi is super easy to work with and she loves getting to know her clients in order to meet and exceed their every marketing need.

Through her full service media company, Moon Mission Media, co-founded with industry leader Bryan K. O’Rourke, her work continues to develop impactful messages and stimulate authentic engagement between diverse communities across the digital landscape. Motivated by the fun of enabling her clients to serve their audiences in a meaningful way, Brandi earns customer trust and converts them into loyal supporters for each one of her clients.

It’s a passion for excellence that drives Brandi’s success. Her unwavering ability to deliver consistent results is the driving force behind her solid reputation as a stellar marketing professional. She’s a whiz on any campaign, no matter how abundant or limited her resources may be. Brandi never fails to answer the customer’s call with creativity and commitment.

Brandi held the position of Director of Digital Marketing at both Integerus LLC and the Fitness Industry Technology Council and she’s worked as a Marketing Consultant at various companies in the health industry, including DiAMC (Diabetes Assessment and Management Centers) and Physicians Proviso.

She has recently been published in a joint collaboration between Bryan K. O’Rourke and Robert Dyer, in their new book, The Nine Principles of Partnership. When she’s not producing marketing miracles for her clients, you can find Brandi running on the beach, reading and spending time with her family and friends.

Connect with Brandi Twitter, LinkedIn  & IG

Start the Year Off Right!

Welcome to our January 2016 Edition!

We’ve come a long way since last year, and it’s all thanks to you. The SoapBox has tackled many topics from technology changes to day-to-day operations and the feedback has been tremendous. Our guest speakers have been a driving factor to this success, and we are ready to extend this offer out to all of you!

If there has been a recent challenge your facility has overcome that you want your members and stakeholders to know about, consider being a guest on the SoapBox! You can forward the newsletter to email contacts, post the link on your website, and even share the newsletter on social media sites. This can help increase website traffic which means more interest in your facility! Interested? Email our designer Katy here.

Our featured Guest Speaker this month is Tanya Dunlap, PhD and Managing Director of Perio Protect, LLC, who focuses on cutting edge Gum Disease treatment. For many of us in the fitness industry, we focus on muscle strength and endurance training. Tanya eloquently describes the need for proper oral health to maintain our healthy lifestyles.

Your Mouth May Get You in Trouble

Your body looks great in the mirror. You feel strong, energetic and agile. You’re proud of the investment you make in your fitness. Does that mean you have a clean bill of health? It all depends on how much you know about your teeth, gums, and proper dental care.

The unfortunate truth is there’s a good chance, like half of all Americans, you have an infection in your mouth that threatens your wellness. It’s gum disease, also known as gingivitis or periodontitis, and, like any infection in your body, it’s a serious threat to your good health. The problem is, you can’t exercise, diet, brush, or floss it away.

You may not even know you have it. Most people don’t. But you can look for warning signs. Bleeding gums when you brush or floss is often the first sign of an infection. 80% of adults show this symptom. Obvious plaque or tartar on your teeth and swollen, red or tender gums typically develop next. In more advanced stages you can have spaces developing between your teeth and sensitive teeth. Persistent bad breath is also very common and can occur at any stage.

Ignoring these symptoms could cost you your teeth; in the same way that stopping your workout regimen could cost you your strength, energy, and body tone. Left untreated, gum disease could even compromise other areas of your well-being. Research shows that there is an association between oral infections and diseases such as diabetes, heart disease, respiratory illnesses, blood clots, and strokes.

The American Dental Association has highlighted 200 possible connections between systemic diseases and oral health. While no one has identified a direct cause, the evidence is clear that seemingly minor infections in your gums, left untreated, can grow and have negative repercussions throughout the body.

Advances in microbiology have led the way to a better understanding of bacterial growth in the mouth. More than 1000 different species of bacteria have been identified in human mouths. We need bacteria in the mouth; a healthy oral flora is good for humans, but when pathogenic bacteria develop and gain too large of a foothold, the bacterial populations can become destructive, causing infections that are tricky to treat.

Development and Effects of Biofilm

The mouth is the perfect incubator for bacteria because it is warm, moist and has an ample food supply for various bacterial species. The mouth and specifically the periodontal pocket (the space between the tooth and gum tissue) is a unique space in the body because it has various concentrations of oxygen that allows for the growth of greater variety of bacteria, from aerobic species to the more pathogenic anaerobes. And all of these bacterial species are living together in a symbiotic community called a biofilm.

Biofilms are fascinatingly complex. Once thought to live predominantly in free floating or planktonic form, most bacteria (approximately 80%) are now known to live in biofilm communities. A biofilm can function like a multi-cellular organism, with communication between individual cells. This development of the community is not random, but a highly organized process during which the bacterial community matures with respect to food sources and to intercommunications between the various micro-organisms. And it is hard to manage the communities because they have defensive properties. You can brush and floss all you want, but you will be fighting a losing battle because your homecare tools just don’t get deep enough.

Treatment is Important

You’ve worked too hard on your health to let gum disease go unchecked. Take another step in your wellness program by asking your dentist about treatment. Most important, make sure your dentist and hygienist are familiar with the most progressive, minimally invasive treatment available today from Perio Protect® –– the homecare system proven effective to thousands of dental professionals.

Combined with professional cleanings, the Perio Protect® approach is simple and comfortable. You just wear a special customized tray to deliver a gel with a low concentration of hydrogen peroxide to fight the infections under your gums where toothbrush, rinse, and floss can’t reach. In minutes the peroxide will penetrate the matrix, kill some of the exposed bacterial cells, and begin to change the microenvironment of the pocket with the release of oxygen. The oxygen is toxic to anaerobes and promotes healing, in part with the stimulation of new blood vessels which happens when it is held under pressure, as it is with the prescription Perio Tray.

Tanya Dunlap Perio ProtectPerio Tray delivery takes just 10-15 minutes a day and you can even workout while you wear it. Not only will you be healthier, you’ll also have fresher breath and whiter teeth. Visit PerioProtect.com to learn more. You’ll also find a Perio Protect® provider near you. Contact Tanya for details.
In Case You Missed It

IHRSA industry icons, Bill McBride, Brent Darden, Bryan O’Rourke and Sal Pellegrino, have all agreed to provide our readers with a complimentary “one on one” 30 minute consultation session. If you have a desire to talk with Sal about industry trends, we will arrange a free session with him. If you are interested in a discussion in retaining members or any other topic with Brent, we can make it happen. How about social media questions and concerns, Bryan can provide “one on one” expertise and finally, Bill McBride is able to work with you on strategy, sales & marketing or organizational structure. You can choose one, two, three or all four members to discuss your club’s questions or concerns. All provided to you at no charge. We are not talking about a webinar, we are talking about each of the individuals mentioned above talking directly to you, your management staff or administrative staff, its up to you who you include in the “one on one” 30 minute conference call.

If you are interested in participating in our “Season To Give Back” program, please click on the link below, fill in the necessary fields and we will take care of the rest. Its that easy. We also invite you to share this special offer with other club owners and managers. We want everyone to succeed, and can’t think of a better way to facilitate this goal than with the help of Bill McBride, Brent Darden, Bryan O’Rourke and Sal Pellegrino.

Click Here for Free Consultation Sessions

Merry Christmas! Our gift to you: free expert consulting!

Welcome to the December Edition of the SoapBox!

Dear Soapbox Readers, What a year 2015 has been! With the December Soapbox, we conclude our last 2015 issue. With the help of IHRSA industry icons, Bill McBride, Brent Darden, Bryan O’Rourke and Sal Pellegrino, our Soapbox newsletter has grown beyond our expectations and has brought valuable information to our ever expanding readership. We have truly been blessed in so many ways.

As we look forward to the December holidays, the season for giving and “giving thanks”….We are going to do something that has never been done before, at least I’m not aware of. We are going to give back to our readers. We are going to offer our readers a complimentary “one on one” consultation session (30 minute session) with Bill, Brent, Bryan and Sal. If you have a desire to talk with Sal about industry trends, we will arrange a free session with him. If you are interested in a discussion in retaining members or any other topic with Brent, we can make it happen. How about social media questions and concerns, Bryan can provide “one on one” expertise and finally, Bill McBride is able to work with you on strategy, sales & marketing or organizational structure. You can choose one, two, three or all four members to discuss your club’s questions or concerns. All provided to you at no charge. We are not talking about a webinar, we are talking about each of the individuals mentioned above talking directly to you, your management staff or administrative staff, its up to you who you include in the “one on one” 30 minute conference call.

I mentioned to several club managers our “Season To Give Back” program and was always asked, “whats the catch?” The beauty of the above offer is, there is no catch! Each of the content contributors have a heart to give back to our readers and help each of you to be a stronger presence in your community and lets not forget, more profitable…Its that simple.

If you are interested in participating in our “Season To Give Back” program, contact John here and we will take care of the rest. Its that easy. We also invite you to share this special offer with other club owners and managers. This offer is good through January 2016. We want everyone to succeed, and can’t think of a better way to facilitate this goal than with the help of Bill McBride, Brent Darden, Bryan O’Rourke and Sal Pellegrino.

Its our hope the “Season To Give Back” program will bring you some holiday cheer and we welcome your participation, your questions, comments and suggestions. May you have a Merry Christmas and Happy New Year.

– John Mickelson

Email John here for a free consulting offer good through January 2016.


 

Bill McBride profileBill McBride, President & Chief Executive Officer, Active Wellness, Active Sports Clubs & BMC3

Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites.  He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy – BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE).  He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.

Bryan O'Rourke ProfileBryan O’Rourke, Business, TechnoIogy & Wellness Leader. Speaker, Consultant & CEO

Bryan O’Rourke is an experienced CEO, strategist, deal maker and adviser who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. As the current President of the Fitness Industry Technology Council, he is working to create interoperability standards in the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others.

Brent Dardin ProfileBrent Darden, Principal at Brent Darden Consulting, Chairman of the Board for IHRSA, and Chairman of REX Executive Roundtables

The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. His messages have reached audiences across nine continents and been translated into seven different languages. In addition to his consulting practice, Brent also Chairs several industry REX Roundtables. Website: brentdarden.com

Sal Pelligrino ProfileSal Pelligrino, Senior Vice President of Client Management at ABC Financial Services

Sal Pellegrino is an experienced presenter at many industry events, Gold’s Gym Convention, Club Industry, IHRSA, World Gym convention, Medical Fitness Association and the JCC Association. Sal is a wealth of industry knowledge and has a keen eye for creative industry trends. His experience ranges from owning two fitness centers for seven years and thirty years of vendor experience with a number of large fitness equipment and service companies (StairMaster, Precor, Star Trac and Les Mills). During these many years of experience he focused on large national and regional chains where he observed many new trends, creative programs and facility design elements. He lives in Raleigh, NC with his wife and daughter and is known to play a pretty good guitar. Recently, Sal has accepted a position with ABC Financial as the SVP of Client Management.


 

Fitlife Update: Winter Retreat!

Feb 21-22, 2016 at the Skamania Lodge, Stevenson, WA featuring roundtable discussions with Dr. Gerry Faust. Two days only $99!!

Call 888.591.9077 using Reservation Code: Fitlife


CCD Update: Spring Symposium & Trade Show!

April 19-21, 2016 at theRenaissance by Marriott Palm Springs Hotelfeaturing keynote speakers, networking activities, and education. Two days only $189for members and $239 for non-members when you register by Feb. 25.

Contact Lin Conrad at 510-243-1532 or via email for more information.

Celebrating the Memory of a Lost CCD Friend

Our house is still without Hannah.  My long time Springer Spaniel sidekick and companion has gone to the other side.  We traveled all over California together, me with my work, her with her ball.  When not traveling we spent hours together in the CCD office.  She never let me spend too much time in the chair.  Her subtle shove of a ball in my direction would remind me it was time to take a break.  She was the best hiking dog; never leaving my side to wander off in the bushes or chase a coyote.  She understood her commitment and tried her best to uphold them.  I sit now in my office chair and wait for that ball to roll over into my feet…Our house is still without Hannah.


St. Mary’s Fitness Center Personal Trainer a Guinness World Record Holder!

Saint Mary’s Fitness Center hosted a fundraiser for the The SPCA of Northern Nevada and had the support of the local community as Reno resident Mark Zarubi (a Saint Mary’s Fitness Center Personal Trainer) broke the 12 and 24 hour Guinness World Record on Tuesday, September 1, 2015. You can see their promotional video here: http://www.youtube.com/watch?v=CKnSQ9aTVl8

September 2015

Welcome to the September Edition of the SoapBox!

Last month was one our most popular edition! Thank you to all our faithful SoapBox readers, we truly hope you enjoyed hearing the story behind Augie Nieto of Augie’s Quest and finding out about our Donation Nomination winners.

This month, we are diving into WHY we get active.

We want our bodies fit and healthy to prevent illness or injury. To help us introduce this topic, we are very excited to have Brent Darden, IHRSA Past Chairman of the Board, to share his personal story of why staying active is so important to him and his family.


Our Featured Guest

Brent Dardin

Brent Darden
IHRSHA Past Chairman of the Board

Contact Brent
Email
LinkedIn

 


 

‘Why Get Active’ from Brent Darden

Why indeed? The answer seems self-evident to those of us who have made careers founded on the premise of physical activity.

The indisputable evidence and ongoing avalanche of research supporting the benefits of an active lifestyle are endless. Hopefully you have seen, and perhaps even participated, in IHRSA’s “Why Get Active” campaign aimed at helping to reverse the epidemic of physical inactivity. This is a cause I am extremely passionate about. It’s very personal to me. Not only “why” get active, but “how”.

When asked recently to scribble a few words on a small whiteboard to answer this question and pose for a photo with the sign, I was at a loss. Not because I didn’t have an answer, but because my response was so much deeper than I could possibly communicate in such brevity. I could have defaulted to the typical, and very appropriate reasons such as; to stay young, to feel better, to look better, to be healthy, and to manage my stress.

Or, I could have been more pragmatic and shared that I am “scared straight” to exercise because of my genetic predisposition that includes a family history of; high cholesterol, high blood pressure, heart disease, diabetes, gout, shingles, and dementia.

Of course, as a former club owner and current industry consultant, I preach the message of regular exercise – almost always conjoined with the encouragement to join health clubs. After all, our best clubs offer a supportive and empathetic environment filled with resources to help individuals reach their wellness goals. But, to reach the masses of the uncommitted, we must remember that activity itself is the ultimate goal – wherever, whenever, and however it occurs.

As health and fitness professionals, we “know” intellectually (in our mind) that exercise is good for everyone. As human beings, we “feel” instinctively (in our gut) that movement is good for people. To expand our influence, we must realize that as leaders of this effort we need to “show” others (in our heart) that we sincerely care about helping them lead an active life-style. Although as club operators we frequently lament the proliferation of increased competition on all fronts, we hopefully will never lose sight of the stark reality that our offering can not, and will not, be the answer for everyone.

On a very personal level, this idea has been reinforced through those closest to me. I love the health club business and have an affinity in particular for luxury level, multi-purpose clubs, since that has been my background throughout most of my career. Naturally, my family has been afforded the opportunity to use these facilities over the years and have enjoyed the experience. However, over the last year, my two grown sons have moved away and joined a budget club (Planet Fitness), a boutique studio (Yoga), and a training studio (Crossfit). Meanwhile, unable to drive very far from home due to progressing Alzheimer’s, my mother now belongs to a nearby boutique Pilates Studio. All of these offerings once regarded as “lesser” fitness options and relegated to “second class” consideration, are now effectively serving the needs of Very Important People – at least to me. I’m absolutely thrilled that they are all continuing to be active and beyond thankful that the diversification of our great industry is providing such a variety of options.

Herein lies the underlying essence of the Why Get Active campaign – reversing physical inactivity will be accomplished only through meeting individuals where they are, and embracing the broad spectrum of activity through any and all mediums. Together, let’s celebrate the simple victory of activity with as many others as possible!


Anti Theft Towel LogoFeatured Petra Product

This is our second installment of five feature products. This month, our feature demonstrates an effective use of technology in the interest of quality service.

Introducing the Anti-Theft Towel System: Developed specifically for the health and fitness industry, this system solves the problem and expense of towel theft at your facility.Through membership and guest compliance, your towel budget will shrink without compromising quality of service. The AT Towel System pays for itself and puts money back into the club…guaranteed.
Learn more >>


Donation Nomination Winner Knight Cancer Institute: You are part of an unstoppable movement against cancer

Earlier this summer, we honored every single one of you at Pioneer Courthouse Square in Portland with a domino art installation that read: “One billion dollars raised. We fight cancer differently.” The crowd cheered as 10,000 dominoes fell, one by one, and the word “cancer” collapsed in a heap. Thank you for all you have done for the Knight Cancer Institute. This is merely the beginning. We are moving forward-into new realms of research and discovery. We will take down cancer. Together.


Donating money over an increasing graphYour Donation Nomination Matters!

It is through your personal and professional networks that we are able to give.

The nonprofit organizations we have been introduced to from all across the West Coast have truly been blessings. Send us the nonprofit story that has touched your life.

If selected, they will receive a $500 donation in your name. Send in your Donation Nomination here.

August 2015

Welcome to the August Edition of the SoapBox!

Last month we wrapped up our Water Conservation features with exclusive SolarShield SoapBox reader pricing.

This month, it’s all about giving thanks. We’re announcing our Donation Nomination winners for the second quarter AND we’re featuring one of last quarter’s winners: Augie’s Quest.

Augie Nieto of Augies’s Quest Talks the Truth About Living with ALS

When Bill McBride chose Augie’s Quest as his Donation Nomination, he chose wisely. Augie is the real deal, and his story may hit close to home.

“I am often asked, ‘What has it been like living with ALS for ten years?’ To be frank, it’s been f%*#ing nuts.

Living with ALS for a decade has been a tidal wave of emotions and experiences – much too hard to sum up in one blog post, but I’m going to take a stab at it.

Before my diagnosis, I lived the fast life. I would drive my Ferrari down Pacific Coast Highway like greased lightning. My wife, Lynne, says she always knew when I was home because she could hear the sound of the engine revving down the driveway.

Life pumped the breaks, and now, I’m riding around in a wheelchair accessible mini-van. How life changes. Before ALS, things like a Ferrari mattered to me – showing success through material things.” Read More >>

Featured Petra Product of the Month

For the next 5 months, we will be featuring a Petra Soap product here on the SoapBox. This is your opportunity for a virtual demonstration of the latest and greatest products for your fitness/health club’s success.

Wizard IV

Introducing the Wizard IV: Just push the button on the Wizard IV Soap Station and you are ready to start saving with Petra Super Concentrates. The Wizard IV is a wall mounted soap station (similar to a chemical station) and liquids are available in a variety of popular colors and fragrances.

Save time, save space and save money with Petra Super Concentrates and the Wizard IV Soap Station. Learn more >>

Featured Partnership Update: FitLife

FitLife Photo from Tradeshow

The Fitlife Summer Conference was a huge success! Here is a recap of the event from Neal Simpson of  FitLife: “Fitlife is back and moving forward. 5 new clubs joining this year with several more looking. 6 New associate members/vendors who did really well. Lot’s of networking, making new friends and catching up with old friends.” Email Neal