The Benefits of joining a REX Roundtable

A brief talk with Eddie Tock – REX Roundtables CEO  

Recently, I had an opportunity to discuss the benefits of joining a REX Roundtable when dining with a club manager. The club manager has been in the fitness industry a number of years and runs a facility that is second to none. He has done a fantastic job in keeping membership high, providing an unmatched membership experience and enjoying non-existent turnover. So why should he join REX Roundtable?

The short answer is that most industry events and conferences, in every industry , not just fitness, focus on the operational side of the business only – what REX Roundtables call the 1st Agenda. Most businesses have opportunities & challenges in the 2nd – culture, strategy systems- agenda and 3rd – Leadership Development – agendas that greatly affect their 1st agenda decisions. The attached document explains it in more detail.

REX Roundtables has over 125 club owners and executives from all over the country sharing BEST PRACTICES   – they meet 3x per year for 3 days in a Mastermind group. The idea is that the REX Roundtable “ROI is one of the highest investments” an owner/GM can make!

Based upon my conversations with Eddie Tock (REX Roundtables CEO (914) 643-3207 ) he shared with me the following:

Currently, owners and club executives have the opportunity to join a group of like-minded individuals who want to grow their business. Each meeting they cover the following:

  • Strategy issues for the business to help with blue ocean strategies, growing pains and differentiation;
  • Marketing that helps get more clients;
  • Comparing key business numbers to benchmark best practices;
  • Discovering how to keep members longer;
  • Outside the fitness industry consumer trends that are relevant.

Listen to members talk about REX on

If you have a desire to learn more about REX Roundtable, I encourage you to talk with Eddie as to how you can become involved in the “one of a kind” organization.

John’s August Musings

Next to the month of March when IHRSA occurs, I find July to be the second busiest month of the year. Summer Conferences for regional IHRSA organizations like MACMA and Fitlife take place and provide excellent venues to refresh and learn the latest information to provide a better membership experience. And along with the summer conferences, prospects and customers want me to drop by and do a “walk-through of their facility. Three weeks on the road and I finally get to come home for a bit.

Fitlife is the regional conference held in Bend Oregon. Bill McBride was one of the key-note speakers and of course was sponsored by Petra-1. Bill spoke about “People Management”, finding the right people to work “with”, “manage” and “lead”.  We also welcomed Sal Pellegrino from Precor who presented an overview of key trends and how “low Cost”, “big box” and “boutique” expansion is effecting the marketplace. He provided case studies of how facilities hes involved with made adjustments and thrived in their respective marketplace.

The Fitlife conference is open to all “non-corporate” fitness facilities, not only will you find the conference informative but also relaxing as the venue is nestled along five garden-like acres on the banks of the tantalizing Deschutes River.

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John’s Musings, By John Mickelson

Soapbox readers

Next to the month of March where we all attend IHRSA, July has become the month for all IHRSA regional conferences and events. MACMA (covers the states of Maryland, Virginia, Washington DC, Delaware and Pennsylvania and New Jersey) and Fitlife (covers the states of Oregon, Washington, Idaho and Montana) are regional IHRSA organizations that provide conferences that educate and provide a tradeshow venue to view the latest items for improving your membership experience. If you are not a member of these organizations, please email me and I’ll provide you all the contact info.

This month, Will Phillips (Founder, REX Roundtables ) has shared with us his perspective on hiring….you hire for attitude, and train for skills. I believe its one of the best written articles on what to look for when hiring a new employee. In being a preferred vendor for the REX Roundtables organization, we have found REX to be an organization where you receive much more than you give. It truly does change lives. If you are not a member, you need to talk with Will or Eddie Tock ((914) 643-3207) about how your facility would benefit by joining.

Bill McBride and Brent Darden have been regular contributors to the Soapbox. Both Bill and Brent along with Allison Flatley will be presenting at Club Industry (October 4-6) the topic of “Leadership Mastery, Leadership – The Direction & Strategy”. We have included a copy of the speaking notes and itinerary. If you haven’t experienced a session where Brent and Bill are presenting together, you need to make sure you attend. Add Allison Flatley of Corporate Fitness Works talking about “Service & Member Experience” into the presentation and you have three industry icons that will exceed your expectations.

Brent Darden –  Allison Flatley- Bill McBride –…

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Avoiding The Double D Bad Apples

Exclusive for the Soapbox

We hire people for what they know, and we fire them for who they are. It turns out if you hire someone without the right skills or experience you can train them… If they have a good attitude.  If you hire someone with a bad attitude, your chances of changing that are close to zero. Business is in the business of training people how to do things. Business is not in the business of character development.

The Savior Syndrome

Most often when someone is hired with the wrong attitude, their leaders try to save them.  At the least this goes on for months sometimes years. And during that time those engaged in the saving process are wasting their time and not devoting sufficient time to the staff who could benefit from a little coaching and encouragement.  Keeping a bad apple in the barrel is a powerful message to the rest of the apples that bad attitude is acceptable. It can also tell other employees that you really don’t care much about them if you leave someone like this in the organization.  In one organization I had the CEO make a list of all the impacts of a significant bad Apple who was leading a department. We then went back and added a dollar value in terms of wasted time, frustration and workarounds by other executives and staff.  It totaled half a million dollars in an organization with about $10 million of revenue.  He ‘moved on’ shortly afterwards.

To avoid bad apples your mantra must be to hire for attitude, and train for skills. Let the author know if you’d like some more ideas on how to hire for attitude. The rest of this article will focus on avoiding the two worst attitudes in leaders.

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The Future Workers Are Here

by Will Phillips, the founder of REX Roundtables

Just when you’re getting your hands around millennial generation: how to sell to it; how to market to it; and how to work with millennial employees, here comes generation Z. Gen Z by David and Jonah Stillman looks at workers born between 1995 and 2012. That means the oldest are in their early 20s. You may even have some working for you right now!
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