By: Brent Darden
As of October 12th, 2017, Brent Darden’s Campaign Raised $37,860! This is an amazing testament to how generous and supportive the fitness community is and we want to share one such example of that generosity:
Luke Carlson has done the best job of involving his club, staff, and members. See below what he did …It would be nice to share this example and acknowledge Luke’s leadership.
Here is what we did:
Our facilities are small personal training studios that focus on 1-on-1 and semi-private training. When Brent reached out to us, we decided to organize what we call a “Large Group Variety Workout.” We had trainers from all three of our locations donate their time and we planned a workout for late Saturday afternoon (after our normal closing time). We marketed to our clients that if they came in for that workout, all revenue would go to relief for this group of Houston clubs. Our trainers loved donating their time and talent, our clients received awesome workouts, and all of the revenue went to this important cause. Discover Strength then matched this revenue generated from the workout as well.