Towel Retention Improves Productivity and Your Bottom Line!

Dear Soapbox Readers,

Just a reminder, come by the best and newest Petra booth at this year’s IHRSA Trade Show in Orlando! We’ll be handing out special prizes to those who stop by to see us at booth #1249. Get your free passes here when using promo code EXHFL.

Last month we talked membership levels, did you try the “Petra Challenge” to let your members decide what they like best?? Remember, as part of the “Petra Challenge”, we furnish complimentary product to install in both the men’s and women’s shower and vanity areas and we will know within a few days which products the membership prefer. This way your members feel a sense of gratitude that you want to provide the best locker room products available and that you value their opinion. It’s a win-win for everyone.

Again, I would encourage you to implement the same kind of program with other vendors, the cost is typically zero and something so simple can endear your membership in your desire to be a progressive and forward thinking facility. If you have questions or comments, please contact me. As the Soapbox is a forum for all things that help your facility grow and help change the lives of your membership for the better.

Towel Retention Improves Productivity and Your Bottom Line!

Poor towel retention can negatively effect many aspects of day to day operations. This can many times genuinely frustrate members, employees, and managers! Towel retention is an important aspect of running a fitness or health club.

Matthew Anderson GM PetraMeet our Contributing Author, Matthew Clayton Anderson, General Manager for Petra Soap, Inc.
Matthew has been a part of the Petra team for 7 years and has spent a decade working in the fitness and healthy club industry over all. Read on to learn about his towel retention research, experience, and recommendations. You can contact Matthew via Email or on LinkedIn.

“Back in 2005, I had a predicament that I had run out of storage space for all of the workout towels that I had inadvertently taken from my local gym.  I decided that I would locate all of the towels from my house and return them to the club during my next workout.  I thought I should speak to the General Manager of the club, and quickly learned how much theft occurred at my club.

Follow-up research found that most clubs face similar losses when it comes to towels. 80% of towels ordered by clubs in our industry end up leaving the club one way or another. This leaves the wear and tear rate at or below 20%! This seemed insane to me, and so I decided to do something about it.

AT Towel ImageFast forward a decade, Petra Hygienic Systems has become the industries leading towel company, and most of our success comes from the AT (anti-theft) Towel System.”

I partnered with ADT Sensormatic (now Tyco) at the time to research and develop a fool proof systems that would help reduce the towel loss in the health and fitness industry.  After many years of trial and error, we finally produced a working system in 2010.  With our special patented tag, our AT Towels will remind club guest to return the towels before exiting the club.

We now have over 100 customers that utilize the AT towel system included LA Fitness, GoodLife Fitness, Gold’s Gym and True Fitness in Singapore.  On average, our customers see a better than 40% savings on their annual towel spend because towels are staying in the club.

It has been a fun adventure over the years, and I am proud to have provided a product that helps support the fitness industry and is ultimately good for our environment.”


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