What does the Petra and A-1 merger mean for you and your company?

Dear Soapbox Readers,

March is always the busiest month of the year as it’s the month IHRSA which is the “World Series” of events for our industry takes place . This year, the IHRSA convention was Petra’s best ever, besides a new booth, we also announced our merger with A-1 Textiles. PetrA-1 is the new name for what is now the largest provider (in the athletic club and sports industry) of towels and textiles in the United States and Canada. The content regarding the merger for this Soapbox issue was furnished by the two owners of PetrA-1, Sam Maduri and Ben Whitham.

Our IHRSA booth was brand new, giving us more display room for the new towel offerings, textiles, dispensers, liquids, equipment wipes and included a “selfie section”. Selfie photos are posted below for review. It was a lot of fun and we appreciate all the attendees that stopped by.

Special gift offered to our Soapbox readers in California. In April, PetrA-1 is participating in the CCD Spring Symposium and Trade Show taking place in Palm Springs (April 19-21). Details are posted below. I’ve secured a limited number of free passes for this event. If you have given thought to attending and haven’t yet purchased your passes, please contact me.Passes will be awarded per a “drawing” to be held later this week. Just emailme or call me and I’ll enter you into the drawing.

To help support the CCD Spring Symposium and Trade Show, PetrA-1 is sponsoring Bill McBride (president and CEO of Active Wellness & BMC3) in a keynote address. The CCD Spring Symposium and Trade Show is an opportunity for independent athletic clubs in California to come together and hear from icons and leaders on industry trends that will impact the profitability of their facility(s). This event is certainly worthy of your attendance. I look forward to meeting everyone that drops by our booth.

Thank you for your faithful readership and as always, it’s a pleasure and privilege to be a part of this wonderful and healthy industry.


Building Partnerships: Petra Hygienic Systems and A-1 Textiles
Written By Sam Maduri and Ben Whitham of PetrA-1
We are pleased to announce that Petra Hygienic Systems and A-1 Textiles have agreed to a strategic merger of the two companies Fitness Divisions which will create a new company called PetrA-1. This merger is expected to be formalized in the following months. PetrA-1 will be the largest provider of locker room amenities and towels in the USA. Both companies express excitement for the future, especially because of following benefits to customers:

  • Fastest Delivery Times: PetrA-1 will have 6 warehouses across the United States enabling the quickest delivery times in the industry.  Locations: California, Nevada, Texas, Atlanta, Indiana and Hawaii;
  • One-stop shop: PetrA-1 will offer the widest variety of liquid amenities, soap dispensers, wipes and towels;
  • Better Customer Service: PetrA-1 will have sales and customer service offices on both the East and West coast, meaning longer hours and better access to company representatives.
  • Continued Innovation: PetrA-1 will have the resources to increase our investment in product development and innovation to reflect the current trends and needs of the industry.

Petra Hygienic Systems has been the leading provider of liquid soaps, amenities and towels to the fitness industry, while A-1 Textiles has been leading the Hospitality industry for over 25 years. Together, PetrA-1 will create an even stronger supplier that will provide unparalleled products and service for all your locker room needs.
Your business is extremely valuable to us and we thank you for your loyal patronage. We strongly believe this merger will improve our service to you and hope you feel so too.

For your information we have developed a Customer Fact Sheet and Q&A document to address any questions you may have. If you have additional inquiries, please reach out to John Mickelson via email or at 775-530-7133.

Ben and Sam of PetrA-1Meet the PetrA-1 Leaders
Ben Whitham, VP of Sales/Owner
(pictured left)

Sam Maduri, President/Owner
(pictured right)



Featured IHRSA Trade Show Photos!

(Click here to see all the selfies from the Petra booth)

IHRSA Conference 2016 IHRSA Conference 2016 3 IHRSA Conference 2016 2

IHRSA Conference 2016









You Won’t Want to Miss this Upcoming IHRSA Regional Trade Show!

CCD Logo

*SoapBox Reader Exclusive Pricing*
Spring Symposium & Trade Show!

John is now offering SoapBox readers exclusive two-day passes for only $89! There will be many well known speakers to learn from and network with. See details in the event brochure here.

Trade Show will be held April 19-21, 2016 at the Renaissance by Marriott Palm Springs Hotel, located at the foot of the dramatic San Jacinto Mountains.CCD Symposium room rate per night is $159. The rate is extended to the night before the event (April 18) and the night after the event (April 21). Contact Renaissance and ask for CCD Symposium rate, 760-322-6000. You can view hotel accommodations by clicking here.

Contact John via email

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