MACMA Webinar: Sales Skills in A Competitive Market

Join MACMA’s Webinar on Thursday, Feb 16, 2017 1:00 PM – 2:00 PM CST featuring Presenter Casey Conrad.


Casey Conrad has been in the health and fitness industry for over 25 years. She is the President of Communication Consultants, a company dedicated to providing high quality sales, marketing and management seminars for professionals in the health and fitness industry worldwide.

In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 24 other sales training products specifically for the health and fitness industry, including her newest, “Selling Personal Training.

She has been a featured presenter in 17 countries, and has spoken for numerous industry organizations including IHRSA, Club Industry, Network for Fitness Professionals in Australia, Gold’s Gym Enterprises, Bodylife in England and Germany, Forum in Italy, EFFA in Holland and Asiafit in Hong Kong. In addition, Casey is a featured columnist for numerous industry magazines and publications.

She received her BA from The American University, her JD at Roger Williams University School of Law and is licensed to practice law. In addition, she is certified in Neuro Linguistic Programming and Neuro Associative Conditioning.

About MACMA: Founded in 1986, The Mid Atlantic Club Management Association (MACMA) is a non profit trade association made up of health and fitness clubs and vendors throughout Maryland, Virginia, Washington DC, Delaware and Pennsylvania and New Jersey. MACMA’s overall mission is to provide affordable industry specific education, serve as an advocate with state and local lawmakers and provide networking opportunities to its members.

A regional affiliate of IHRSA, MACMA consists of over 80 MACMA Club Members and 35 Associate/Supplier Members.

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