Sal Pallegrino’s notes for Fitlife presentation

By Sal Pellegrino

A general overview of key trends and how low cost, big box and boutique expansion is effecting the marketplace. We all have more competition than ever, but I will share case studies of four successful Gold’s Gym owners who have made adjustments and thrived nicely in their respective markets. They share unique strategies on, marketing, customer engagement, group exercise, small group training, social media success and re-investment. Sal will finish with a summary of best practices and share a number of ideas as a result of his numerous club visits in 2017. This session is essential for owners, directors, and managers hoping to preemptively prepare for inevitable changes. Don’t miss this informative session with one of the industry’s finest suppliers.


Sal has been blessed with being in the health & fitness industry since 1978. He is known as a trusted advisor and creator of many deep business relationships. In his current role as Sr. Strategic Account Mgr. for Precor he has the opportunity to focus on five large club groups. This position affords him the opportunity to watch key organizations adjust to the changing marketplace, share best practices and see various industry trends around the county. He is an experienced presenter for numerous trade groups such as Club Industry, IHRSA, Gold’s Gym, FitLife and the JCCA. Sal is a wealth of industry knowledge and has a keen eye for new programs and industry trends. In August of 1978 he opened his first of two Nautilus fitness centers in New York (both are still in operation today). After selling the clubs entered the vendor side of the business with over thirty-four years selling and management roles for StairMaster, Precor, Les Mills, Star Trac and ABC Financial. He lives in Fort Mill, SC with his wife Kelley and he is very proud of his daughter Sarah who working in our industry with ABC Financial. He is an avid walker, strength trains at his impressive home gym and is known to play a pretty mean guitar.

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