This was the 37th year for the Fitlife Summer Conference (held in Bend Oregon), which rivals IHRSA as the longest running conference in our industry. The conference addressed issues of change which seem to be everywhere. Topics like growing a facility’s membership base, dealing with new categories of clubs/studios that are eroding membership and managing the “Rapids of Change” that permeates the fitness industry were highlighted.
Presenters like Bill McBride from Active Wellness/BMC3 keynoted a presentation on “People Performance” and Sal Pellegrino from Precor presented on “How to Sell and Succeed in Competitive Markets in 2017”. If you ever get a chance to hear these guys present at a conference or event, they will exceed your expectations.
Please keep in mind the FitLife Conference is open to all independently owned facilities, no matter where your facility is located.
For further attendance info, please contact Neal Simpson (neal@fitlifeclubs.com).
John Mickelson's Soap Box 
FitLife was awesome! Thank you John and Petra sponsoring me! Thank you Neal for having me and putting on an amazing event. First Class in every way! -Bill McBride
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