FitLife, Tradeshows and Events

2017 FitLife Summer Conference & Trade Show

Dear Soapbox readers:

Information shown below provides you a quick reference on the Fitlife Summer Conference next month in Bend Oregon. My good friend Bill McBride will be returning and I’ll have the opportunity to perform the introduction to his presentation. Every year the Fitlife event gets bigger and better.

We also want to welcome Sal Pellegrino of Precor to this year’s event. I’ve seen him speak at a number of events and he always meets or exceed expectations.

Would love to see you at Fitlife and again, the tradition continues with Petra-1 having booth number “1”

John

 

What: 2017 FitLife Summer Conference & Trade Show

Where: Riverside Hotel and Conference Center in beautiful, Bend, Oregon

When: July 16-18, 2017

Who: Members and Non-Members invited. Exhibitors Encouraged

The mission of the FitLife Summer Conference is to create meaningful networking and educational opportunities for the owners, managers and staff of FitLife member clubs and the suppliers who support them. This is not a traditional tradeshow, but rather an opportunity to build real relationships with FitLife clubs owners and staff. As such, exhibitors are welcome and encouraged to attend ALL sessions, meals and events alongside attendees, in addition to working the tradeshow.

The FitLife Summer Conference includes the following events:

  • Sunday, July 16: Welcome, Educational Sessions and Blowout Tradeshow Party
  • Monday, July 17: Breakfast, Educational Sessions, Tradeshow Lunch, Tradeshow Happy Hour, Dinner
  • Tuesday, July 18: Breakfast, Educational Sessions, Lunch, Fitlife Business Meeting.

Amenities, Industry Leaders, MACMA, Towel Service

John’s May Musings

REX Roundtable, if you are not aquatinted with this organization, you should be. Will Phillips the founder of REX Roundtable has written a brief blurb on what to expect from entry-level employees coming into the workforce. I believe you will find his content of interest.

Since joining the REX Roundtable family (as a vendor), I can’t say enough good things about the organization. The quality of clubs, the owners and managers, all with the purpose of helping each other and improving their clubs. The transparency of the REX members is truly inspiring. I encourage you to go to their website ( www.rexroundtables.com ) to learn more.

Continue reading “John’s May Musings” →

Leadership, Rex Roundtable

The Future Workers Are Here

by Will Phillips, the founder of REX Roundtables

Just when you’re getting your hands around millennial generation: how to sell to it; how to market to it; and how to work with millennial employees, here comes generation Z. Gen Z by David and Jonah Stillman looks at workers born between 1995 and 2012. That means the oldest are in their early 20s. You may even have some working for you right now!
Product Details Continue reading “The Future Workers Are Here” →

Leadership, Success, Wellness

Fitness Business Podcast #1 podcast globally for fitness business owners and managers.

 by Chantal Brodrick

With 98,000 downloads across 100 shows to date, the podcast features our industries most awarded, recognised and experienced fitness leaders in addition to experts and authors from outside the industry.Guests include Casey Conrad, Todd Durkin, Bill McBride, Luke Carlson and Chuck Runyon.

The Fitness Business Podcast is a free weekly show, available to listen to through Itunes or directly from www.fitnessbusinesspodcast.com.

During April, The Fitness Business Podcast took a bird’s eye view into LA’s boutique studios from Soul Cycle to Barrys Bootcamp. We talked about: Continue reading “Fitness Business Podcast #1 podcast globally for fitness business owners and managers.” →

Giving Back, MACMA, Success

MACMA Annual Conference & Golf Tournament

What: MACMA Annual Conference & Golf Tournament
Where: Westin Annapolis Hotel & Conference Center
Renditions Golf Course
When: July 12-13 2017
Who: Members and Non-Members invited
Exhibitors Encouraged
Register at www.macmaclubs.org
Early Bird Rates available

Whether you are a Club Owner, General Manager, Fitness or Membership Staff or in the Operations, the MACMA Annual Conference has something for you with breakout Continue reading “MACMA Annual Conference & Golf Tournament” →

IHRSA, Leadership, Phit Act, Wellness

Join Thunderclap to #PassPhit

by Meredith Poppler

What is Thunderclap?
In our digital age, it is hard to be heard and capture people’s attention above all the noise. One person tweeting, calling or emailing can be the same as a person yelling across a full stadium to get the attention of someone on the other side. It is simply drowned out. But when the entire stadium yells the same message at the same time, not only is it heard, but it reverberates for miles. Thunderclap is a digital version of the entire stadium yelling the same message at the same time.

How Does Thunderclap Work? Continue reading “Join Thunderclap to #PassPhit” →

Amenities, Petra Soap, Towel Service

Petra Towels – Essentials

Screen Shot 2017-05-09 at 9.41.17 AM

PetrA-1 is uniquely positioned as a manufacturer and distributor of our own linen products.  These products include bath, hand and wash towels, bar mops, sheets, blankets, aprons and various other items.   Our owned and operated manufacturing allows us to develop specialized, dedicated linen programs for our customers.   Through our various Golden Mills lines which include Classic Terry, Golden Camelot, Golden Jewel, Golden Cam and Golden Touch, we are able to offer products for various uses and budgets.  Each line offers a consistent, quality product which is governed by strict quality controls.    These products are distributed through our nationwide two-day delivery network and stocked in seven warehouses.       Continue reading “Petra Towels – Essentials” →

Operations, Petra Soap

Team Mickelson gets a new member!

Dear Valued Petra-1 Customer,

We are pleased to announce the expansion of Team Mickelson. That’s right, John is getting some support to ensure you are looked after in a prompt and efficient manner.

John will still have an active role in your account but Nancy Anderson will be handling much of your day to day inquiries and requests. Many of you may already know Nancy through her excellent work in the past. We are now making her role as part of Team Mickelson official. Continue reading “Team Mickelson gets a new member!” →

Message From John, Phit Act

John’s April Musings

Dear Soapbox Readers,

What a month this has been! The Superbowl / World Series all rolled up into one event called the IHRSA Convention. At the Petra-1 booth, we were slammed. Then add to the activity list in our attending the IHRSA Foundation mixer, Bill McBride’s reception and finally Augie’ Quest, we were running on fumes when I boarded the airplane on Saturday morning.

Next year the IHRSA Convention is in San Diego, one of my most favorite venues. Looking forward to seeing all of you at this spectacular event.

We have a number of articles in this issue and all of them worthy of your attention. It’s our mission to inform and inspire you to make a difference in those around you. You can make a difference and hopefully after you have reviewed the articles in this April issue, you will write me and let me know is we are motivating you in some small way to make a difference. Continue reading “John’s April Musings” →

IHRSA, Phit Act, Wellness

Supporting PHIT

Legislation That Will Make Physical Activity More Affordable and Accessible

Physical inactivity is the cause of 1 in 10 deaths worldwide. We are in the midst of an inactivity and obesity crisis which is costing billions of dollars in unnecessary healthcare expenditures. The Centers for Disease Control and Prevention (CDC) estimates that approximately 86% of nationwide healthcare costs are used to diagnose and treat chronic diseases. Needless to say, something has to change! Decades of research prove that leading a physically active lifestyle is integral to good health. Simply put, an investment in staying physically active is an investment in staying well. And good health means lower healthcare costs. At a time when Americans are carrying the growing weight of their healthcare costs, they should have greater choice in how their healthcare dollars are spent. While America’s healthcare dilemma is complex and will require many solutions, passing PHIT will make staying physically active an easier and more affordable choice.

“The PHIT Act would make it easier for Americans and their families to prioritize health and wellness – and hopefully save money on future doctor visits.”

– PHIT co-sponsor Senator John Thune (R-SD)

The Personal Health Investment Today Act (PHIT – H.R.1267 and S.482) will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues. If passed, it will allow individuals to use up to $1,000 per year to cover these expenses and families to use up to $2,000 per year.

PHIT_thankyou_crop

Continue reading “Supporting PHIT” →

Giving Back, Partnership

Ride for a Reason with St. Jude & Lifetime Fitness

 

CHANHASSEN, Minn., March 17, 2017 /PRNewswire/ — At a time when children of all ages should be celebrating every day of their young lives, the reality is thousands of children nationwide face the uncertain diagnosis of cancer, as well as sky rocketing youth obesity rates making the life expectancy for kids less than those of today’s adults.

In an effort to identify a cure for childhood cancer and improve children’s nutrition, more than 100 Life Time destinations across the country are hosting the second annual Ride for a Reason event to benefit St. Jude Children’s Research Hospital and the Life Time Foundation on Saturday, April 22.  Continue reading “Ride for a Reason with St. Jude & Lifetime Fitness” →

Collaboration, Partnership, Wellness

Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource

An overall wellness plan of healthy living is critical for people with or without diabetes. Physical activity can benefit people, especially with those living with diabetes, in unique ways.

Diabetes and exercise are vital when it comes to managing blood glucose levels and health complications, and regular exercise usually helps improve blood glucose management in people with all types of diabetes.  A growing number of studies show that prediabetes, which can lead to type 2 diabetes, can be prevented or reversed with healthful lifestyle changes, which can also help prevent or reverse “double diabetes” in people with type 1 diabetes who become insulin resistant due to being physically inactive or gaining excess body weight.  Continue reading “Beyond Type 1 Announces Partnership with Medical Fitness Network to Provide New Fitness and Allied Healthcare Provider Resource” →

Industry Leaders, Leadership

Leadership Lessons

by Bill McBride

Sometimes business feels metaphorically like war.  I say metaphorically because nothing in business compares to the pain, suffering and sacrifice our dedicated soldiers defending our great nation provide.  But strategically and from a leadership perspective, there are so many lessons us civilians can learn from the great military leaders like Retired Secretary of State Colin Powell. 

With strategic “battle” planning, one must take into account:

  1. One’s Army – Team condition and capabilities.  Competency, Readiness, Morale, & Confidence in leadership
  2. The Enemy – Population Inactivity, “Substitutes” to our product offerings, and our Competition (although this makes us better and is not our core threat it is an adversary in talent and member acquisition)
  3. The Geography & Climate – Local, state & federal economic factors, local & federal regulations, weather, workforce talent, population density and consumer demographics
  4. Leadership & Strategy – Leadership & Strategy

Continue reading “Leadership Lessons” →

Leadership, Success

2017- The Year of Empowerment

by Latoya Bullard-Franklin – CEO, The Bulsard Group, LLC

Happy YOU Year!

This is your year, the year to focus on YOU! Your dreams, your goals, your aspirations!  Every year for the past few years, I have noticed a central theme to manifest itself in my life throughout that year.  This same theme manifested itself in the lives of many women in my circle as well.  For 2017 it will be the year of YOU-the year of Empowerment!!!

What is this thing called empowerment?  Empowerment is defined as the state of giving power or authority to someone or something officially.  So, let’s officially give the power over our lives to ourselves, control our own destiny, and not let others control us.  When we ask ourselves the following: “What will they think of me? What if they don’t like…? Who will support…? When will they…?”; we are enabling others to control who we are and what we do in our own lives.  The energy spent on these statements should be put towards those that affirm like “Wait until they see me now!”, “Wait until I…!”, “What will I do to achieve…?!” Continue reading “2017- The Year of Empowerment” →

Uncategorized

Exceeding Expectations – An Offer You Can’t Refuse

Based upon experience, you are in a business where you have to live by the motto of “watch the pennies and the dollars take care of themselves”. The competition in the athletic club marketplace is brutal and you need to save money wherever you can. Petra-1 can provide the savings.

If we can provide savings of 20-25% versus your current consumable products and provide free dispensers, would this be of interest?

Bill McBride and Brent Darden have used our patented Wizard Soap System in their facilities. When Bill required a savings in his liquid soap budget of 20-30%, realized his customers would demand a premium performing liquid soap and the facility staff wanted customer service that meets or exceeds their expectation, there was only one choice, Petra-1. As we have done with close to two thousand facilities, we have met the same requirements as were required by Brent and Bill.

Both Vince and I feel so confident about what we can provide that I’ll make you this offer, if we can’t produce the results mentioned above, we will donate to your favorite charity $250.00. Let’s do a trial of our Wizard Liquid Soap System products and let your members decide. If we don’t meet or exceed your expectations as to shower area consumables, we will gladly make a donation to your favorite charity in your name.

When it comes to liquid consumable products, towels/textiles and equipment wipes, Petra-1 is your one-stop-shop.

If you are attending IHRSA, please drop by our booth (#617) … where we will have a few goodies to share and let’s chat how we can provide a better membership experience and save you money.

Please see our latest Petra e-brochure. Please review and let’s discuss when we see you at IHRSA

It’s a pleasure and privilege to serve you.

John Mickelson

Giving Back, IHRSA, Message From John

Mickelson Musings – The Real Superbowl, Chocolate, and Free IHRSA Passes, and more!

IHRSA is almost here. The Superbowl of tradeshows. An opportunity to see old friends and make new ones. I’ll be in the Petra-1 booth (booth 617) looking forward to meeting all of you who stop by. It’s all about the relationships and it’s pleasure and privilege to spend time with you when you take time out of your busy schedule to stop by. We even made it easy to attend by providing free entry into the tradeshow. Click on the graphic below this write-up, fill in the blanks and you will receive confirmation that you are signed-up and ready to go. Just another example of how John Mickelson makes things easy for you.

As most of you know from past issues of the Soapbox, we like to give back. Continue reading “Mickelson Musings – The Real Superbowl, Chocolate, and Free IHRSA Passes, and more!” →